Encouraging new registrations
Posted: Mon Jan 06, 2025 9:28 am
“Once we have a picture of the life stage and the profile of the customer, we can respond to that with the marketing campaigns, but also editorially – by offering service, promotions and the content that customers are interested in. For example, we want to offer the choice of whether someone wants to receive promotions in the newsletter.
It is important that we communicate with customers who value personalization from an open structure, so we only do it to serve people better. That is what we ask for.”
50,000 Facebook fans without advertising
“In April 2013, we had almost 50,000 fans on Facebook, without any form of Facebook advertising. The crossover is there. The newsletter has an icon to the Facebook page and on Facebook a tab to Jumbodeals, which people can sign up for. We also sometimes post about the newsletter on Facebook to promote it.
The e-mail system offers the possibility to link Facebook and e-mail. With this link we can service the customer well via the different channels. Of course we use the same principle here as with the other channels regarding customer data: only if the customer wants it himself.”
facebook_page
“One of the pillars of Jumbo’s online department is to increase the number of newsletter subscribers . We expect to grow by a third by the end of 2013. Many C1000 stores will be converted into Jumbo stores next year. The challenge for us is to also provide new customers with the Jumbo newsletter.
We use various channels to stimulate new subscribers. For example, a puzzle in the door-to-door folder. Customers can then fill in the solution online, for a chance to win two minutes of free turkey phone data shopping or a grocery voucher worth fifty euros. That results in many entries, some of which also immediately register for the newsletter.”
Opens and clicks
"The average opening percentage is far above the retail benchmark that we maintain. We are also above the average click percentage in the sector . The loyalty of Jumbo customers is very high, that is a great starting point. You can also see that on Facebook, for example."
Moving forward with mobile email
“You often see that e-mail is opened on mobile . The new newsletter template is therefore suitable for mobile devices. We will further analyze mobile data and the possibilities for personalized content – tailored to the mobile user – in 2013.
Most customers still prefer to print the discount coupons. At the moment, the cash register systems are not yet set up to scan the barcodes on mobile phones. When showing the discount coupon on the mobile phone, the cashiers can still calculate the discount. This way, the customer can always receive the discount.
It is important that we communicate with customers who value personalization from an open structure, so we only do it to serve people better. That is what we ask for.”
50,000 Facebook fans without advertising
“In April 2013, we had almost 50,000 fans on Facebook, without any form of Facebook advertising. The crossover is there. The newsletter has an icon to the Facebook page and on Facebook a tab to Jumbodeals, which people can sign up for. We also sometimes post about the newsletter on Facebook to promote it.
The e-mail system offers the possibility to link Facebook and e-mail. With this link we can service the customer well via the different channels. Of course we use the same principle here as with the other channels regarding customer data: only if the customer wants it himself.”
facebook_page
“One of the pillars of Jumbo’s online department is to increase the number of newsletter subscribers . We expect to grow by a third by the end of 2013. Many C1000 stores will be converted into Jumbo stores next year. The challenge for us is to also provide new customers with the Jumbo newsletter.
We use various channels to stimulate new subscribers. For example, a puzzle in the door-to-door folder. Customers can then fill in the solution online, for a chance to win two minutes of free turkey phone data shopping or a grocery voucher worth fifty euros. That results in many entries, some of which also immediately register for the newsletter.”
Opens and clicks
"The average opening percentage is far above the retail benchmark that we maintain. We are also above the average click percentage in the sector . The loyalty of Jumbo customers is very high, that is a great starting point. You can also see that on Facebook, for example."
Moving forward with mobile email
“You often see that e-mail is opened on mobile . The new newsletter template is therefore suitable for mobile devices. We will further analyze mobile data and the possibilities for personalized content – tailored to the mobile user – in 2013.
Most customers still prefer to print the discount coupons. At the moment, the cash register systems are not yet set up to scan the barcodes on mobile phones. When showing the discount coupon on the mobile phone, the cashiers can still calculate the discount. This way, the customer can always receive the discount.