facebook promote post
Posted: Mon Jan 06, 2025 9:54 am
Therefore, a different approach. First, I will demonstrate that a 'Like, Share & Win' campaign may be less effective than you might think and also entails other risks (in addition to the possible action by Facebook). Secondly, I want to work with you to playfully make it clear to Facebook that enough is enough and to take the wind out of their sails in advance by showing how easy it is to take action against this type of campaign and stop the phenomenon.
The effectiveness of 'Like, Share and Win' campaigns on Facebook
Setting up a 'Like, Share and Win' campaign is easy. Think of something you want to give away, make a picture (preferably with the words 'Like, Share & Win' as large as possible) and write as a condition that you have to be a fan and like and share the post to participate. Voila, your campaign is online in 5 minutes!
Great reach through shares
The engine of the success of these actions is mainly the sharing mechanism. This already ensures a reach of over 1000 people with a few shares. With 100 shares this often increases to over 10,000. A message that I recently posted for one of my clients reached no less than 120,000 people with 1300 shares. With the option promote message, Facebook offers a reach of 63K - 117K for this message for €790.
It is clear that the achieved 'earned media' is uruguay phone data substantial and this also applies to the action of C1000 Deal. With a prize of €50,- a multiple of media value is generated. This is also the thorn in the side of paying entrepreneurs, who do observe the conditions. A problem that Facebook should take very seriously in my opinion!
Comment (or like) & win
If you only require a response (e.g. in a quiz campaign) or a page/post like, the campaign will not get such a viral reach. Of course, these campaigns will be visible to friends via the Ticker on the desktop browser version of Facebook, but this is not comparable to the effect of sharing as a participation requirement. Even though this is not in line with the official promotion conditions of Facebook, the seriousness of 'the offense' is (in my opinion) of a completely different proportion.
The disadvantages: great range, but no control
'Like, Share & Win' campaigns are often used by local businesses. Because you cannot promote such a campaign with advertisements (Facebook does not allow such a thing) you are completely dependent on the people who share it when it comes to who you reach. For example, your store may be in Amsterdam, but the campaign is mainly picked up in Limburg. You may then wonder what the point of all those new fans is.
The effectiveness of 'Like, Share and Win' campaigns on Facebook
Setting up a 'Like, Share and Win' campaign is easy. Think of something you want to give away, make a picture (preferably with the words 'Like, Share & Win' as large as possible) and write as a condition that you have to be a fan and like and share the post to participate. Voila, your campaign is online in 5 minutes!
Great reach through shares
The engine of the success of these actions is mainly the sharing mechanism. This already ensures a reach of over 1000 people with a few shares. With 100 shares this often increases to over 10,000. A message that I recently posted for one of my clients reached no less than 120,000 people with 1300 shares. With the option promote message, Facebook offers a reach of 63K - 117K for this message for €790.
It is clear that the achieved 'earned media' is uruguay phone data substantial and this also applies to the action of C1000 Deal. With a prize of €50,- a multiple of media value is generated. This is also the thorn in the side of paying entrepreneurs, who do observe the conditions. A problem that Facebook should take very seriously in my opinion!
Comment (or like) & win
If you only require a response (e.g. in a quiz campaign) or a page/post like, the campaign will not get such a viral reach. Of course, these campaigns will be visible to friends via the Ticker on the desktop browser version of Facebook, but this is not comparable to the effect of sharing as a participation requirement. Even though this is not in line with the official promotion conditions of Facebook, the seriousness of 'the offense' is (in my opinion) of a completely different proportion.
The disadvantages: great range, but no control
'Like, Share & Win' campaigns are often used by local businesses. Because you cannot promote such a campaign with advertisements (Facebook does not allow such a thing) you are completely dependent on the people who share it when it comes to who you reach. For example, your store may be in Amsterdam, but the campaign is mainly picked up in Limburg. You may then wonder what the point of all those new fans is.