Worst corporate video
Posted: Mon Jan 06, 2025 10:23 am
ur SEO efforts, the quality of a film simply has to be good, otherwise no one will watch it. That requires good preparation and a translation from written language to visual language.“Let’s do something with video,” someone shouted in the communications department of company X. Everyone nodded in agreement. Because they ‘had’ to do something with video, didn’t they? But what then? A speech by the director, wasn’t that a good idea? Two weeks later, a grimy video was online. It showed a wooden Santa Claus, sitting behind his desk, with a sad Christmas arrangement next to him. With visible discomfort, he read his end-of-year speech: “I wish all our relations an excellent 2013.” The video was viewed fifteen times.
Such disastrous examples are fortunately rare. Although, browse around on YouTube and you will find a graveyard of well-intentioned blunders. Scotties Rentals from New Zealand even seems proud of its cheerful 'worst corporate video ever New Zealand'.
For communication professionals too, making a good video is no piece of cake . And that is not so surprising. The production process of video is complex and multidisciplinary. But above all, visual language is something different than written language.
The beginning
So how do you communicate successfully via video? Let's start at the beginning. The beginning is determining your objective, not choosing the medium. So don't choose video because you think you 'have to' do something with it, like in the example of company X.
As with any other communication expression, you first australia phone data need to know what you want to say and to whom. Then it is important to know where your target group is (online). Are you bringing the message to the target group or the other way around? And when choosing the medium, it is important to know how your target group uses that medium.
Is your message appropriate?
So far, nothing new. Now for the big question. How do you know if your message is suitable for video? This is where I often see things go wrong. This is where the boring videos are born: the talking heads, the endless voice-overs, the title screens with bullet points…
To know if your story works in video, you first need to know how video works. Video is moving images and sound. That's it. Nothing more. Very simple, but therefore also comprehensive. Video is not just YouTube, but also everything you see on television and in the cinema. And because we are all film and television viewers, we all know, often unconsciously, what requirements a good video must meet. So your audience has a considerable frame of reference.
Such disastrous examples are fortunately rare. Although, browse around on YouTube and you will find a graveyard of well-intentioned blunders. Scotties Rentals from New Zealand even seems proud of its cheerful 'worst corporate video ever New Zealand'.
For communication professionals too, making a good video is no piece of cake . And that is not so surprising. The production process of video is complex and multidisciplinary. But above all, visual language is something different than written language.
The beginning
So how do you communicate successfully via video? Let's start at the beginning. The beginning is determining your objective, not choosing the medium. So don't choose video because you think you 'have to' do something with it, like in the example of company X.
As with any other communication expression, you first australia phone data need to know what you want to say and to whom. Then it is important to know where your target group is (online). Are you bringing the message to the target group or the other way around? And when choosing the medium, it is important to know how your target group uses that medium.
Is your message appropriate?
So far, nothing new. Now for the big question. How do you know if your message is suitable for video? This is where I often see things go wrong. This is where the boring videos are born: the talking heads, the endless voice-overs, the title screens with bullet points…
To know if your story works in video, you first need to know how video works. Video is moving images and sound. That's it. Nothing more. Very simple, but therefore also comprehensive. Video is not just YouTube, but also everything you see on television and in the cinema. And because we are all film and television viewers, we all know, often unconsciously, what requirements a good video must meet. So your audience has a considerable frame of reference.