Google Analytics and Data Protection

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Matomo and data protection
When it comes to Matomo, the solution is known for its GDPR compliance. Matomo is a solution that offers full control over tracking data, meaning that users can store the data on their own servers and thus ensure the confidentiality of personal data . Additionally, Matomo offers features to help users comply with GDPR, such as the ability to set retention periods for tracking data and the ability to mask IP addresses .

Google Analytics 4 (GA4) is a new version of Google Analytics that uses an event-based data model and works across all platforms, unlike its predecessor which relied on cookies. While GA4 was designed to better understand the customer journey by collecting data from websites and apps, it is not GDPR compliant in France.

GA4 poses a GDPR compliance issue because it collects data without explicit user consent, which is against GDPR. Additionally, the data collected by GA4 is stored on Google’s servers, which are located outside the European Union, which poses GDPR compliance issues.

Companies should therefore be careful when using this hong kong phone data version of Google Analytics and should ensure that they comply with GDPR rules by using intermediaries to anonymize data.

National Commission for Information Technology and Civil Liberties – CNIL
Website owners in France must comply with data protection laws, and the CNIL is the authority responsible for enforcing these laws . If you use Matomo or Google Analytics to track visitors to your website, you must comply with data protection laws and comply with the CNIL.

GDPR and CNIL are major concerns for website owners who use analytics and tracking software such as Matomo or Google Analytics. Matomo is known for its GDPR compliance and offers features to help users comply with the regulation. However, Google Analytics 4 is not GDPR compliant. It is important for website owners in France to respect data protection laws and comply with CNIL.

Succeed in your digital marketing strategy
In conclusion, Matomo and Google Analytics are both website tracking tools that offer a wide variety of features. If you are looking for a website tracking tool with great flexibility and agility , Matomo might be the tool for you. If you prefer a hosted and easy-to-use solution , Google Analytics might be a better fit. Regardless of your choice, it is important to consider the pros and cons of each solution and choose the one that best suits your needs.