Where, when and who exactly uses quiz sites
Posted: Tue Jan 07, 2025 3:43 am
Quizzes are in demand when the decision-making cycle is long:
B2C with high check
Real estate, automobile and luxury goods companies are all areas where prices are very high and the buying process itself involves many conscious steps, with no room for spontaneity. If the client is an individual and takes a long time to make a purchase decision, a quiz will be a great help.
Quiz for the website
B2C with small and medium check and high level of tension when making a decision
Here the client studies the issue demandingly and thoroughly, even with some caution, before buying. The group includes goods for children: clothes, strollers, toys, since young mothers often choose things even before the birth of the child.
The situation is the same with apartment renovation. The decision-making cycle is long, and the choice of goods is influenced by many parameters. The same can be said about weddings, when the choice is made long before the ceremony, guided by emotions and recommendations from friends.
B2B in the service sector
Let's say, SMM, SEO, IT outsourcing, CRM albania phone data and ERP implementation, consulting, recruiting and other technologies, where "assembling a constructor" to solve a certain problem is always difficult. Thanks to the quiz at an early stage of the funnel, the search field for a potential buyer is narrowed. Thanks to this, it is possible to offer what is as close as possible to his wishes.
The quiz has a characteristic feature: it does not impose responsibility. A person enters the sales funnel with a very low psychological cost of entry - he is not required to make any decisions or immediate purchases.
When making a choice is difficult or the product is expensive and the responsibility for making a decision is high, it is much easier to play at buying an expensive product than to actually buy it.
In this regard, the efficiency of direct traffic to such products is very low - such decisions are not made quickly. And thanks to the quiz, it is very easy to start - play, for example, "What will my new car be like". You start the selection process and do not put forward any requirements at the first stage of interaction with the client.
It is not necessary to prepare a commercial proposal immediately after the visitor has completed the quiz and sent their contact information. The person's immersion into the funnel of cooperation with the seller company should be smooth. It is necessary to create an "aquarium effect".
Potential buyers should be sent contextual mailings, interact with them on social networks. Clients should get used to the idea that they are future partners of this company and they need its services and goods. It is on this principle that the information ecosystem of the brand is formed around a specific person.
B2C with high check
Real estate, automobile and luxury goods companies are all areas where prices are very high and the buying process itself involves many conscious steps, with no room for spontaneity. If the client is an individual and takes a long time to make a purchase decision, a quiz will be a great help.
Quiz for the website
B2C with small and medium check and high level of tension when making a decision
Here the client studies the issue demandingly and thoroughly, even with some caution, before buying. The group includes goods for children: clothes, strollers, toys, since young mothers often choose things even before the birth of the child.
The situation is the same with apartment renovation. The decision-making cycle is long, and the choice of goods is influenced by many parameters. The same can be said about weddings, when the choice is made long before the ceremony, guided by emotions and recommendations from friends.
B2B in the service sector
Let's say, SMM, SEO, IT outsourcing, CRM albania phone data and ERP implementation, consulting, recruiting and other technologies, where "assembling a constructor" to solve a certain problem is always difficult. Thanks to the quiz at an early stage of the funnel, the search field for a potential buyer is narrowed. Thanks to this, it is possible to offer what is as close as possible to his wishes.
The quiz has a characteristic feature: it does not impose responsibility. A person enters the sales funnel with a very low psychological cost of entry - he is not required to make any decisions or immediate purchases.
When making a choice is difficult or the product is expensive and the responsibility for making a decision is high, it is much easier to play at buying an expensive product than to actually buy it.
In this regard, the efficiency of direct traffic to such products is very low - such decisions are not made quickly. And thanks to the quiz, it is very easy to start - play, for example, "What will my new car be like". You start the selection process and do not put forward any requirements at the first stage of interaction with the client.
It is not necessary to prepare a commercial proposal immediately after the visitor has completed the quiz and sent their contact information. The person's immersion into the funnel of cooperation with the seller company should be smooth. It is necessary to create an "aquarium effect".
Potential buyers should be sent contextual mailings, interact with them on social networks. Clients should get used to the idea that they are future partners of this company and they need its services and goods. It is on this principle that the information ecosystem of the brand is formed around a specific person.