How to respond to customer reviews?
Posted: Tue Jan 07, 2025 3:47 am
As the years go by, digital takes up more space in our daily lives and consumption habits . Customers only go to stores after consulting information on the internet and consume based on the opinions of other internet users .
In order to adapt to these new habits and continue to sustain your business, it is important bosnia and herzegovina telegram number to put your online reputation at the heart of your strategy.
Did you know that 89% of your company's market value is directly linked to your reputation 1 ? So, in 2025, it is crucial to build a solid online reputation ! We explain how in this article.
1. The importance of a good e-reputation in 2025
2. How to build a solid e-reputation in 2025?
Conclusion
importance and reputation 2025
1. The importance of a good e-reputation in 2025
We mentioned it briefly in the introduction: your e-reputation is at the heart of the development of your brand in 2025.
To better understand the importance of this, here are some key figures to keep in mind when developing your digital strategy :
80% of what is said about a brand on the Internet does not come from the brand in question 2
74% of consumers research on Google before purchasing a product or service 3
64% of them consult the opinions and ratings of other Internet users before making a purchase 4
In short, the opinion expressed about you directly influences the perception of your prospects and their decision to become your customers or not . Moreover, a good online reputation is a valuable asset to retain your existing customers .
build e reputation 2025
2. How to build a solid e-reputation in 2025?
Managing your customer reviews
As mentioned, your customer reviews are very important for building a good e-reputation. It is therefore important to manage your customer reviews well , and this, on all platforms . Since the Digital Market Act came into force on March 7, 2024, all customer reviews, across all platforms, appear on your Google My Business establishment listings .
To properly manage your customer reviews , you need to start by collecting them regularly. Ask your customers directly when they check out, schedule email campaigns , provide QR codes linked to your Google Business Profile listing, etc.
Next, remember to respond to all of these reviews , whether positive or negative, with or without comments. To do this, always be sure to remain courteous and personalize your responses.
To learn more:
The weight of social networks
Social networks ( Instagram, Facebook, LinkedIn, TikTok, etc.) also have an impact on your e-reputation. By using them wisely, you can consolidate or, on the contrary, damage your online reputation. In addition, some social networks like Facebook also serve as a customer review management platform : beyond posts, stories and private messages, your customers can leave reviews there . It is therefore important not to leave them aside.
For your social media profiles to positively contribute to your reputation, it is essential to maintain a regular online presence that is aligned with your brand image . Remember to respond to all your comments and private messages. Take care of your image while remaining authentic and transparent.
Finally, don't hesitate to create local profiles for each of your establishments in order to meet the needs and interests of the customers of each of your stores and to adapt communication to the catchment area where they are located.
In order to adapt to these new habits and continue to sustain your business, it is important bosnia and herzegovina telegram number to put your online reputation at the heart of your strategy.
Did you know that 89% of your company's market value is directly linked to your reputation 1 ? So, in 2025, it is crucial to build a solid online reputation ! We explain how in this article.
1. The importance of a good e-reputation in 2025
2. How to build a solid e-reputation in 2025?
Conclusion
importance and reputation 2025
1. The importance of a good e-reputation in 2025
We mentioned it briefly in the introduction: your e-reputation is at the heart of the development of your brand in 2025.
To better understand the importance of this, here are some key figures to keep in mind when developing your digital strategy :
80% of what is said about a brand on the Internet does not come from the brand in question 2
74% of consumers research on Google before purchasing a product or service 3
64% of them consult the opinions and ratings of other Internet users before making a purchase 4
In short, the opinion expressed about you directly influences the perception of your prospects and their decision to become your customers or not . Moreover, a good online reputation is a valuable asset to retain your existing customers .
build e reputation 2025
2. How to build a solid e-reputation in 2025?
Managing your customer reviews
As mentioned, your customer reviews are very important for building a good e-reputation. It is therefore important to manage your customer reviews well , and this, on all platforms . Since the Digital Market Act came into force on March 7, 2024, all customer reviews, across all platforms, appear on your Google My Business establishment listings .
To properly manage your customer reviews , you need to start by collecting them regularly. Ask your customers directly when they check out, schedule email campaigns , provide QR codes linked to your Google Business Profile listing, etc.
Next, remember to respond to all of these reviews , whether positive or negative, with or without comments. To do this, always be sure to remain courteous and personalize your responses.
To learn more:
The weight of social networks
Social networks ( Instagram, Facebook, LinkedIn, TikTok, etc.) also have an impact on your e-reputation. By using them wisely, you can consolidate or, on the contrary, damage your online reputation. In addition, some social networks like Facebook also serve as a customer review management platform : beyond posts, stories and private messages, your customers can leave reviews there . It is therefore important not to leave them aside.
For your social media profiles to positively contribute to your reputation, it is essential to maintain a regular online presence that is aligned with your brand image . Remember to respond to all your comments and private messages. Take care of your image while remaining authentic and transparent.
Finally, don't hesitate to create local profiles for each of your establishments in order to meet the needs and interests of the customers of each of your stores and to adapt communication to the catchment area where they are located.