Deepen the prospecting approach
Posted: Tue Jan 07, 2025 3:47 am
Key point, how many of you (competing companies) share the same contact. Let's take the example of purchasing 10 qualified contacts that are delivered to you directly in an excel file or an automatic flow on your CRM.
Do you know how many other companies this flow is sent to? Generally, the practice is that a lead is sent to 3 interested/subscribed companies. You have to read between the lines, this means that the contact generated does not engage with your brand, but with an intermediary who will put the lead in contact with 3 other brands. A consequence of this approach, the leads are harassed by the different companies that have "bought" these leads!
Another question, does the deal you will make with this supplier guarantee you a fixed price for a year for example? You will have to negotiate a stability of the cost per contact so as not to suffer inflation when you may become dependent on this supplier for your business.
This “turnkey contact” purchasing solution allows you to get iceland phone data started very quickly and not be burdened by the technology or resources required for proper operation.
Develop your digital heritage
Unlike the solution we have just discussed regarding the delivery of a finished product, you can decide to implement strategies, means and actions in order to obtain these prospects yourself, on your own brand!
So, if you choose this path, you will densify and strengthen your digital heritage so that it is a reference, essential and positioned with your targets. The main interests are as follows:
You will have a long-term vision that will allow you to add value to your business through optimized and high-quality digital and web media.
Controlling the action plan also ensures that you control costs without a commercial intermediary who could increase the cost of the contact.
Then last point, not insignificant, the certainty that this contact belongs to you.
Do you know how many other companies this flow is sent to? Generally, the practice is that a lead is sent to 3 interested/subscribed companies. You have to read between the lines, this means that the contact generated does not engage with your brand, but with an intermediary who will put the lead in contact with 3 other brands. A consequence of this approach, the leads are harassed by the different companies that have "bought" these leads!
Another question, does the deal you will make with this supplier guarantee you a fixed price for a year for example? You will have to negotiate a stability of the cost per contact so as not to suffer inflation when you may become dependent on this supplier for your business.
This “turnkey contact” purchasing solution allows you to get iceland phone data started very quickly and not be burdened by the technology or resources required for proper operation.
Develop your digital heritage
Unlike the solution we have just discussed regarding the delivery of a finished product, you can decide to implement strategies, means and actions in order to obtain these prospects yourself, on your own brand!
So, if you choose this path, you will densify and strengthen your digital heritage so that it is a reference, essential and positioned with your targets. The main interests are as follows:
You will have a long-term vision that will allow you to add value to your business through optimized and high-quality digital and web media.
Controlling the action plan also ensures that you control costs without a commercial intermediary who could increase the cost of the contact.
Then last point, not insignificant, the certainty that this contact belongs to you.