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If you want an expert's perspective on developing your digital sales, get in touch!How should you engage customers through marketing? What are the goals of engagement and how can engagement be measured?

A committed customer is like a low-hanging ripe fruit that is much easier to pick for your basket than to grow a new customer from a seedling. In this blog post, I will go over how a customer who has already purchased or is committed to your company is actually even more valuable, or at least more easily available, than a new one. Of course, new customers should not be forgotten, but in this text we will focus on those who have already purchased.

When a customer has already committed to a company once, it is more jamaica phone data likely that they will purchase the services or products of that company again. Why? Because usually at that point the customer already trusts the company to the point that they are ready to buy again. Of course, this requires that the first purchasing experience has been good and has aroused the customer's desire to commit to the company, possibly again.




What is the Engage phase?
Engage is one of the most important stages of the MRACE® model . The MRACE® model is a dynamic marketing model that implements strategy-based marketing on a practical level. The three previous stages of the MRACE® model, Reach, Act and Convert, can sometimes cause Engage to be forgotten when the eyes are focused on, for example, the Convert stage of hard conversions.