Audit your website content with our guide

[sharminakter]

A company blog is a tool for us that helps us get organic traffic to our website with relevant keywords, allows us to offer our customers information that interests them, and generates leads for our sales.

Content is your website's most important salesperson, confidant, and guide on the path to purchase. Want to know how well your company's blog and other website content are performing? Find out with our guide! Without reliable measurement, there can be no talk of productive digital marketing. The MRACE® marketing model makes all digital marketing systematic, and above all measurable, because the Measure framework ultimately tells you how well you have succeeded in achieving your goals.

In this blog, we delve deeper into measuring digital marketing results across the different stages of MRACE® marketing . We consider why the Measure stage is important from the perspective of both an individual advertising channel and the entire digital marketing landscape. We also look at the metrics that are most important overall across the different MRACE® stages.

There is no reliable digital marketing without measurement – ​​that's why "Measure"
User actions can be measured from the first digital touchpoint all the way to the end of the customer relationship. It is important to identify what happens from the first contact with a customer to the point japan phone data where the customer purchases and recommends your products or services. This journey often involves a large number of touchpoints where user actions leave a mark.

At the individual user level, this kind of analysis is not very sensible or even possible, but when you collect data from a larger number of users, you can spot trends, anomalies, and recurring themes. With this kind of analysis, you can streamline your purchase journey, remove barriers to purchase, and scale your operations efficiently.

Your decision-making becomes easier when you can base your decisions on high-quality data and the insights it brings , whether it's related to content production, budget allocation between different advertising channels, or even the technical development of a website.

As GDPR increasingly restricts data collection, the need to look at aggregates and larger data sets becomes even more important. Even if 30% of your website visitors opt out of analytics and marketing cookies, the remaining 70% of your users will still collect valuable and analyzable data for you, allowing you to identify key points and changes in the purchase path.