Leave a mark, or rather two

[asikurrahmanshuvo]

Words in motion. Like ideas.
In addition to the tech transfer, we wanted to specify that it was not a sporadic event but an open laboratory, a think tank that operates all year round: a think tank, in fact. And so our 4T was born , or tech transfer think tank. Concise, easy to pronounce in both Italian and English, descriptive enough .

Universities and companies. Two worlds, one as a consequence of the other. A “slash” and a capital “T” that, appropriately composed, form a new figure, immediately readable as 4T.

But who said that a “scientific” brand must necessarily be cold-toned?
The colors of the two components of the brand had to be different but similar. Not two ecuador whatsapp resource variations of the same color but distinct shades in perfect synergy . The classic cold colors that are so “technological” were avoided, choosing burgundy and purple to ensure the whole has a warmer and more energetic vibration .

A geometric, or rather solid, mascot.
After the logo and writing , we wanted a third iconic element to support it . To be used only when necessary. Nothing against “puppet” mascots, but here, in order not to lose authority, we chose a geometric solid . The only one available with four faces. The tetrahedron , precisely. It can change color from one year to the next, constituting an additional element of characterization .

Go Pro: Fireman Saves Kitten
The last case study we want to share with you has something very special. The brand behind this video is GoPro, a very famous brand that produces action cams. What you need to know is that GoPro usually promotes that kind of user-generated promotional content. In short, it is about promoting its product through the direct experience of consumers of the product itself. In fact, in the many GoPro advertising videos, you can see users in first person surfing giant waves, racing through the woods on their bikes, skiing and practicing extreme sports. All packaged in GoPro graphics and distributed in the brand's various social containers.

Original construction
The original construction is given by the fact that the woman goes through these days of hers in reverse, almost as if we were in a Benjamin Button movie. The various shots offer us different perspectives on the protagonist's way of experiencing running, in the different phases of her life. At the end of the video, a curious surprise awaits us. A very effective call-to-action to continue the experience in first person. A video and an experience to be discovered.