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Have a consistent and integrated consumer experience. Is it difficult to integrate multiple channels or brands dont yet know how to do it effectively? It is certainly not an easy task and takes time. And the implementation of an omnichannel strategy itself requires a change in our communication thinking. But it is worth remembering that whoever does not accept this challenge as soon as possible will be left behind. Modern consumers expect to receive the same service everywhere, whether it is an online store, a stationery store, a social media channel, a hotline, a chat with an expert, an email,.

SMS, any other channel you can use to communicate with us. These places should interpenetrate. What does this mean? Lets illustrate this with an example. A customer orders a product online and picks it up at the nearest malaysia whatsapp resource fixed point where he can decide if the product is really suitable for him. Questions about the product can be sent through any channel and any complaints can be submitted both online and onsite. It is important that he feels comfortable everywhere and receives the same help in every place. Image Example of an email with a product recommendation Omnichannel channel cooperation.

Let us avoid favoring channels. Of course, it is very likely that one of them will bring us more traffic, more inquiries and ultimately more profits. As long as we do not ignore other factors, we can invest more energy in this regard. We can illustrate this with a slightly different example observed in some companies that particularly irritates customers excessive focus on sales, acquiring new customers and signing new contracts. What happens after the sale is completed? The customer is left to his own devices. After submitting a complaint, he will wait forever for our consideration. And aftersales service.