WhatsApp Business Cloud API: Easy Message Sending Guide
Posted: Wed Dec 04, 2024 8:33 am
When Mark Zuckerberg uttered these words during Meta's inaugural Conversation event, he wasn't just making something up. Recently, Meta announced that you can now provide your clients with customized experiences thanks to the WhatsApp Cloud API.
Using WhatsApp web business with the WhatsApp API ensures efficient handling of large volumes of messages on your computer. This revolutionized how you can use WhatsApp and customer engagement to boost sales by allowing you to send messages at scale to thousands of customers instantly.
Now, if you are unfamiliar, you might ask how to use WhatsApp Cloud API to power up your conversations. Well, worry not. In this blog post, you’ll learn everything about WhatsApp Cloud API with a step-by-step guid Azerbaijan Phone Numbers how to set up and use it.When Meta launched the WhatsApp Business API, there were certain drawbacks to it. One of the biggest ones is to use a Business Service Provider (BSP) to obtain the API.
On top of that, the application process took a long time, and few businesses could afford the outrageous fees that BSPs were charging.
So, to make its API more accessible, Meta introduced the WhatsApp Cloud API, which replaces the BSP servers with cloud servers owned by Meta. Because of this, WhatsApp Business Cloud API is more affordable and convenient for businesses of every size to boost growth with the sales process.
With WhatsApp Cloud API, you can request Meta to immediately verify your WhatsApp Cloud API accounts for free. This means that if you’re a small or medium-sized business, you can easily personalize your customers' WhatsApp experiences.
Benefits of WhatsApp Cloud API
There are several benefits of using WhatsApp Cloud API vs the On-premise one. These include:
Less resource intensive
WhatsApp didn't want to deal with extra staff members who handled API applications. WhatsApp believed that going through a partner would make the process simpler.
Swift approval process
For access to the WhatsApp Cloud API in the past, you had to rely on BSPs and wait for the approval. But now, you can have direct access to the WhatsApp API thanks to the WhatsApp Cloud API, which effectively cuts out the middleman.
Fast updates
You have direct access to the WhatsApp Cloud API, as was already discussed. As a result, you get immediate access to all updates made to the API for free.
Minimized costs
You can access the WhatsApp Business API for a fee via BSPs. However, the setup fees for the WhatsApp Cloud API are completely free. As a result, companies of all sizes can now use the WhatsApp Business API without having to pay anything.
Differences between On-premise WhatsApp API and WhatsApp Cloud API
Features On-premise WhatsApp API WhatsApp cloud API
Accessibility Only available after signing up with a Business Service Provider. Accessible for free through Meta.
Hosting You must host the API software on your own servers or on BSPs’ servers. WhatsApp Cloud API is hosted on Meta’s servers.
Cost You have to pay the installation and maintenance price set by your BSP. Additionally, you have to pay for each message you send. You simply need to pay for each message sent or conversation.
Protocol of API REST API is used in On-premise WhatsApp API. Uses Graph API.
Maintenance Software upgrades must be carried out through your BSP as and when they become available. Meta updates the cloud API's software, adds new functionality, and makes these updates automatically.
Uptime Cannot be described because it is reliant on the infrastructure of the BSP. Meta assures a 99.9% uptime.
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How to send messages using WhatsApp business cloud API?
You are able to send and receive up to 80 messages per second to a variety of client numbers using the Cloud API service. If scaling is a concern, WhatsApp Cloud API automatically scales to handle your workload and refreshes its security automatically as well.
Now that you know what is WhatsApp Cloud API, I’ll walk you through the process of how to set up and use WhatsApp Cloud API for sending messages
Step 1: Create your Meta Developer Account
Visit the Meta for Developer page and log in with your Facebook credentials. You need a Facebook account to start using the WhatsApp Cloud API. If you don’t have a Facebook account, you can create one on this page. Then, click on the "Create App" button.
Apps page in Meta for Developers to create apps.
Step 2: Select the type of app
Select "Business" as your app type in the following stage.
Different app types you can create for your Meta account.
Step 3: Enter your basic information
You must enter some basic information about your company in the following step. After that, if you already have a Facebook Business Manager account, you can select one from the drop-down list.
If not, you can choose "No Business Manager account selected" for the time being and Facebook will create one for you. Next, click "Create App."
Provide basic information about your business when setting up WhatsApp Cloud API to send messages.
Step 4: Choose WhatsApp from the dashboard
You should now be signed into your Meta dashboard successfully. From here, select "Set up" under the WhatsApp section.
Modify your WhatsApp app to set up the WhatsApp Cloud API.
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Step 5: Select a Meta Business Account
You must agree to the Terms and Conditions before using the WhatsApp Cloud API, which is listed on the following screen. Once you click the "Continue" button, you can proceed.
Using WhatsApp web business with the WhatsApp API ensures efficient handling of large volumes of messages on your computer. This revolutionized how you can use WhatsApp and customer engagement to boost sales by allowing you to send messages at scale to thousands of customers instantly.
Now, if you are unfamiliar, you might ask how to use WhatsApp Cloud API to power up your conversations. Well, worry not. In this blog post, you’ll learn everything about WhatsApp Cloud API with a step-by-step guid Azerbaijan Phone Numbers how to set up and use it.When Meta launched the WhatsApp Business API, there were certain drawbacks to it. One of the biggest ones is to use a Business Service Provider (BSP) to obtain the API.
On top of that, the application process took a long time, and few businesses could afford the outrageous fees that BSPs were charging.
So, to make its API more accessible, Meta introduced the WhatsApp Cloud API, which replaces the BSP servers with cloud servers owned by Meta. Because of this, WhatsApp Business Cloud API is more affordable and convenient for businesses of every size to boost growth with the sales process.
With WhatsApp Cloud API, you can request Meta to immediately verify your WhatsApp Cloud API accounts for free. This means that if you’re a small or medium-sized business, you can easily personalize your customers' WhatsApp experiences.
Benefits of WhatsApp Cloud API
There are several benefits of using WhatsApp Cloud API vs the On-premise one. These include:
Less resource intensive
WhatsApp didn't want to deal with extra staff members who handled API applications. WhatsApp believed that going through a partner would make the process simpler.
Swift approval process
For access to the WhatsApp Cloud API in the past, you had to rely on BSPs and wait for the approval. But now, you can have direct access to the WhatsApp API thanks to the WhatsApp Cloud API, which effectively cuts out the middleman.
Fast updates
You have direct access to the WhatsApp Cloud API, as was already discussed. As a result, you get immediate access to all updates made to the API for free.
Minimized costs
You can access the WhatsApp Business API for a fee via BSPs. However, the setup fees for the WhatsApp Cloud API are completely free. As a result, companies of all sizes can now use the WhatsApp Business API without having to pay anything.
Differences between On-premise WhatsApp API and WhatsApp Cloud API
Features On-premise WhatsApp API WhatsApp cloud API
Accessibility Only available after signing up with a Business Service Provider. Accessible for free through Meta.
Hosting You must host the API software on your own servers or on BSPs’ servers. WhatsApp Cloud API is hosted on Meta’s servers.
Cost You have to pay the installation and maintenance price set by your BSP. Additionally, you have to pay for each message you send. You simply need to pay for each message sent or conversation.
Protocol of API REST API is used in On-premise WhatsApp API. Uses Graph API.
Maintenance Software upgrades must be carried out through your BSP as and when they become available. Meta updates the cloud API's software, adds new functionality, and makes these updates automatically.
Uptime Cannot be described because it is reliant on the infrastructure of the BSP. Meta assures a 99.9% uptime.
Ready to incorporate WhatsApp into your marketing channels?
Get started with Zixflow WhatsApp marketing platform for free and reach out to millions of people globally
Get in Touch
How to send messages using WhatsApp business cloud API?
You are able to send and receive up to 80 messages per second to a variety of client numbers using the Cloud API service. If scaling is a concern, WhatsApp Cloud API automatically scales to handle your workload and refreshes its security automatically as well.
Now that you know what is WhatsApp Cloud API, I’ll walk you through the process of how to set up and use WhatsApp Cloud API for sending messages
Step 1: Create your Meta Developer Account
Visit the Meta for Developer page and log in with your Facebook credentials. You need a Facebook account to start using the WhatsApp Cloud API. If you don’t have a Facebook account, you can create one on this page. Then, click on the "Create App" button.
Apps page in Meta for Developers to create apps.
Step 2: Select the type of app
Select "Business" as your app type in the following stage.
Different app types you can create for your Meta account.
Step 3: Enter your basic information
You must enter some basic information about your company in the following step. After that, if you already have a Facebook Business Manager account, you can select one from the drop-down list.
If not, you can choose "No Business Manager account selected" for the time being and Facebook will create one for you. Next, click "Create App."
Provide basic information about your business when setting up WhatsApp Cloud API to send messages.
Step 4: Choose WhatsApp from the dashboard
You should now be signed into your Meta dashboard successfully. From here, select "Set up" under the WhatsApp section.
Modify your WhatsApp app to set up the WhatsApp Cloud API.
Increase your business growth with Zixflow’s easy-to-use WhatsApp integration
Use Zixflow’s WhatsApp feature today to send bulk messages and level up your business growth
Login Today
Step 5: Select a Meta Business Account
You must agree to the Terms and Conditions before using the WhatsApp Cloud API, which is listed on the following screen. Once you click the "Continue" button, you can proceed.