Usually this way of buying inventory is limited to a few areas of marketing

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JustPremium offers high-impact formats within a global network of premium publishers, which can be easily purchased thanks to our technology. Having offices in the main markets allows us to provide a local service.

2. , but is 100% programmatic media planning possible? How can it be achieved?

100% programmatic planning is now possible because old barriers have been overcome. The most important thing is that advertisers and strategic planners have the knowledge to be able to build a programmatic media plan.

Today, you can buy any format, for any device, in virtually any medium. In relation to data, there are more and more companies, platforms and specialists every day to collect, classify and nigeria phone data make data "usable" for advertising campaigns.

3. Recently, some brands have been involved in controversy in the United States for appearing on websites that are harmful to their reputation and image due to programmatic buying. How does JustPremium prevent this from happening to its customers?

At JustPremium we manually register each publisher in the network. No one can register without our prior evaluation. Before registering a publisher, a review of their traffic sources, reputation and online history is carried out. The publisher signs a contract in which they agree not to commit fraud.

Once a publisher is live, we deploy our own quality control tools, vendor verification solutions, and exchange information with other buyers and technology partners to jointly combat the threat posed by criminal behavior that can harm our ecosystem.

When we are not completely sure about the quality of the site, the traffic source is automatically deactivated for examination.

4. The effectiveness of this type of advertising purchase is still questionable for some. Why is this and how can its value be demonstrated?

Programmatic advertising is undoubtedly a more efficient purchase. Firstly, you can have control over the entire campaign with real-time information and being able to make decisions in real time. You pay the right price, that is, you create an automation to give a value to the impressions and avoid paying more than necessary.