Product positioning or USP

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Simply put, your competitive advantages.

All delivery services deliver pizza in 2 hours, and you only take an hour? Will the webinar be broadcast simultaneously in two languages? Have you already completed more than 3,000 orders in the last month? Excellent! Feel free to write all this down as a competitive advantage.

Important!
People prefer numbers. If you clearly show how many years you croatia telegram have been in business, how fast you deliver, or how many people you have trained, the user's trust will increase. Don't confuse the brain with flowery phrases. Numbers are the strongest magnet for the buyer.
A specialist will help you formulate your USP clearly. Write brief theses and main ideas in the technical specifications. This will be enough.


SEO and Search Engine Optimization
The question of how to promote a landing page in search engines and whether it is possible at all is asked by many optimizers and website owners. It is widely believed that a landing page is used for sales through contextual and targeted advertising. The only point that you should determine for yourself at the stage of writing the technical specifications for the landing page is whether you are planning SEO promotion in the future. If the answer is yes, then you need to immediately include the possibility of scaling the site structure in the future. For example, use a clear CMS for a one-page site, through which you can create other pages and fill the site with content in the future.

A specialist can also select keywords and create a semantic core, and optimize the site in the future. Your task at the TOR stage is simply to decide whether to include the possibility of scaling in the development of the landing page.

Reviews from real people
Show your customers, real people who have purchased the product and are satisfied. If your product is just entering the market, it is worth considering what can temporarily replace this block.

In the case of the 7ONE landing page, we omitted this screen because the business center is new. High-quality visualization and competitive advantages speak for themselves here. Detailed characteristics, descriptions and rental cost indication answer all potential questions of visitors.

Put yourself in your client's shoes. What confuses you about the proposal? Are there any "blank spots"? Try to formulate arguments in your favor.