What to analyze in the results of sending an Email Marketing campaign?
Posted: Wed Dec 04, 2024 8:40 am
After sending your first email marketing campaign, you are very anxious to know if the results are as expected. To do this, there is nothing better than knowing exactly what to analyze. This is because each campaign will have a different objective, so what is highly relevant for one company is not necessarily what will demonstrate the desired results for another.
So, first of all, before opening the email results report, make a note of what you want to find. Some options are: number of people who clicked on a specific link; number of people who opened the email; number of people who did not receive the email… There are many possibilities. Understand your needs, and get to work!
Delivery and error rate
Considering the total number of emails sent, these rates are essential to understand (in numbers) whether your list is qualified. Often, lists end up becoming obsolete because many of the emails registered there are no longer active, or in the case of new lists, some emails may contain typing errors. That is why it turkmenistan b2b leads is important to pay attention to these numbers and maintain your lists. Also in this report, you can find the section for messages with delivery errors. There, organized in table format, are the reasons for errors found by the tool, such as “full box”, “invalid domain”, “invalid account”, etc.
Openings
This part of the report provides valuable information: the email address that opened the marketing email sent, the unsubscribe information from your email list (when selected by the user who received your email), the date and time the email was last opened, and the number of views per user. This is where you can get a more detailed view of the user's perception of the email received!
In this part of the report, you will also be able to understand what time of day the message was opened the most. With this information, you will be able to: invest in more institutional communication at “correct” opening times, and in messages that focus on discounts and attractive conditions so that other times also accumulate results.
Click Report
In the click list section , you can see exactly which email clicked on which link. Another opportunity for segmentation! The contacts who click the most on your campaigns can form a new list, to be treated with care and exclusive benefits – a thank you for the fact that these are users who are loyal to your content.
In the click map section , you can intuitively analyze which areas of the email sent were the most attractive. This can give you some ideas: the most valuable areas of the layout you chose, the content that caught your attention the most, the most sought-after link... With this report, you can test layouts and content. Understand whether the location of a button affects the results of clicks on it or not, or whether the positioning of a certain message or product affects conversion, etc.
This is the list of contacts to which you should no longer send emails. However, they can also be used to enhance your strategic analysis. This report lists the reasons for unsubscribing, which are selected by the user when choosing to unsubscribe. The frequency of sending or the language used in the messages are some of the options offered to the user, and they allow you to understand the main reasons why people choose to stop receiving your emails. Keep this in mind whenever you create new campaigns!
Location of openings
Here you can see the total number of openings, and how this number is distributed across different countries and states around the world. This is another opportunity to create specific campaigns for certain regions of the country or the world! Anniversary reminders for these states, and exclusive and seasonal discounts can be good strategies!
Errors
Full mailbox, invalid domain, invalid account, unauthorized delivery, and other errors can be observed in this part of the report. The analysis here is valid to see if you have any errors in the registration form that you offered to your customers and users in general. The repetition of the same sending error may indicate this or other possible obstacles that can be corrected.
Finally, remember to consider the objectives you set when thinking about sending your email marketing campaigns. It is from these that you can create new contact lists, think of different content ideas and sending strategies.
So, first of all, before opening the email results report, make a note of what you want to find. Some options are: number of people who clicked on a specific link; number of people who opened the email; number of people who did not receive the email… There are many possibilities. Understand your needs, and get to work!
Delivery and error rate
Considering the total number of emails sent, these rates are essential to understand (in numbers) whether your list is qualified. Often, lists end up becoming obsolete because many of the emails registered there are no longer active, or in the case of new lists, some emails may contain typing errors. That is why it turkmenistan b2b leads is important to pay attention to these numbers and maintain your lists. Also in this report, you can find the section for messages with delivery errors. There, organized in table format, are the reasons for errors found by the tool, such as “full box”, “invalid domain”, “invalid account”, etc.
Openings
This part of the report provides valuable information: the email address that opened the marketing email sent, the unsubscribe information from your email list (when selected by the user who received your email), the date and time the email was last opened, and the number of views per user. This is where you can get a more detailed view of the user's perception of the email received!
In this part of the report, you will also be able to understand what time of day the message was opened the most. With this information, you will be able to: invest in more institutional communication at “correct” opening times, and in messages that focus on discounts and attractive conditions so that other times also accumulate results.
Click Report
In the click list section , you can see exactly which email clicked on which link. Another opportunity for segmentation! The contacts who click the most on your campaigns can form a new list, to be treated with care and exclusive benefits – a thank you for the fact that these are users who are loyal to your content.
In the click map section , you can intuitively analyze which areas of the email sent were the most attractive. This can give you some ideas: the most valuable areas of the layout you chose, the content that caught your attention the most, the most sought-after link... With this report, you can test layouts and content. Understand whether the location of a button affects the results of clicks on it or not, or whether the positioning of a certain message or product affects conversion, etc.
This is the list of contacts to which you should no longer send emails. However, they can also be used to enhance your strategic analysis. This report lists the reasons for unsubscribing, which are selected by the user when choosing to unsubscribe. The frequency of sending or the language used in the messages are some of the options offered to the user, and they allow you to understand the main reasons why people choose to stop receiving your emails. Keep this in mind whenever you create new campaigns!
Location of openings
Here you can see the total number of openings, and how this number is distributed across different countries and states around the world. This is another opportunity to create specific campaigns for certain regions of the country or the world! Anniversary reminders for these states, and exclusive and seasonal discounts can be good strategies!
Errors
Full mailbox, invalid domain, invalid account, unauthorized delivery, and other errors can be observed in this part of the report. The analysis here is valid to see if you have any errors in the registration form that you offered to your customers and users in general. The repetition of the same sending error may indicate this or other possible obstacles that can be corrected.
Finally, remember to consider the objectives you set when thinking about sending your email marketing campaigns. It is from these that you can create new contact lists, think of different content ideas and sending strategies.