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Merchant Center Next streamlines ecommerce marketing

Posted: Wed Jan 08, 2025 3:26 am
by sharminakter
The amount of control the advertiser will also increase. Search term lists will finally become downloadable and the search phrases that trigger ads will become more widely visible to the advertiser. Until now, search term data for PMax campaigns has only been nominally viewable.

In the future, it will be possible to A/B test between two Performance Max campaigns. Previously, a PMax campaign could only be tested against a traditional Shopping campaign. So this is a welcome change.

Use artificial intelligence to create unique product images – directly on the Google Ads platform
Images are the most important elements of lebanon phone data advertising, and Google’s AI capabilities also enable them to be created more effectively. According to Google, product listings with more than one image have seen a 76 percent increase in impressions and a 32 percent increase in clicks compared to product listings with just one product image. However, creating new product images can be a time-consuming and costly task for a company’s marketing team.

Product Studio, powered by Google’s AI engine, hopes to change that. It makes it easier to create customized product images at no additional cost and allows advertisers to leverage existing product images to create new alternative ad images. Scene Generation uses a text-to-image AI model to build lifestyle product images from your own basic product images. Remove Background lets advertisers create product images without distracting backgrounds.



In the future, you will create a background for your product images directly on the Google Ads platform.
Innovations like these will streamline the graphic design phase in Google Ads. You can create the graphic look of a campaign while setting up the campaign. It’s probably only a matter of time before AI quickly edits raw video footage as part of the campaign building process. AI aims to turn a single expert into a multi-talented person – and it will probably succeed in doing so, whether we like it or not.