Organic social media (Facebook, Instagram, LinkedIn, TikTo

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From the perspective of continuous marketing development, outdoor advertising or generally unmeasured marketing is definitely not optimal.

If you don't see how reach impacts sales, it's very difficult to develop it. And when the top of the funnel isn't developed, it affects the entire bottom of the funnel. Reach sets the foundation for everything that comes.

The M of the MRACE® model, which stands for measurement, is essential for successful digital marketing. It ensures that we get and can improve results from the reach stage.

Everything in the MRACE® model is based on the fact that through measurement we can directly influence where development targets, problems and bottlenecks are.

Ways to reach your audience during the Reach phase:

Display marketing
Youtube marketing
Search engine marketing (SEM)
Search engine optimization (SEO)
Brand building and visual design
Paid social media ( Facebook , Instagram , LinkedIn , TikTok …)
TV and outdoor advertising (not reasonably measurable, and therefore not included in our services)
Next, I'll go over reach from an SEO perspective.

Search engine optimization reaches out to customers when they are looking for information or a solution
Search engine optimization, or SEO, is one of the lithuania phone data most cost-effective ways to reach your audience and is therefore one of the most important tools in the reach phase. The value of SEO compared to advertising, for example, is based on the fact that a single investment yields continuous organic results, while in advertising, a single investment yields a number of results corresponding to the price.

In the reach phase, the most important thing is to reach the buyer persona at the right stage of the purchase path.

SEO is also effective because when you search for something on Google, you already have a desire to find something. You might be looking for information about your problem. Or maybe you already know the solution and are trying to compare different products to find the right one. Or maybe you don’t even know you have a problem yet. Different search intents indicate different levels of awareness .

Levels of consciousness can be divided into 5 different segments according to the MRACE® model :