Speak, or building a customer dialogue
Posted: Wed Jan 08, 2025 3:51 am
Goals are always based on the company's business strategy, so that marketing does not become an independent unit with its own goals. This way, it is clear to the entire company how successful marketing helps achieve business goals.
Download the workbook for setting marketing goals:
We have created a comprehensive workbook on setting marketing goals, which you can download here .
We use the 5S model to set goals. It is an excellent model for defining marketing goals because it makes it easy to divide different goals into five different main themes. The themes are:
Sell, or increasing sales
Serve, or serving customers
Save, or improving cost efficiency
Sizzle or brand building
Very often, marketing goals overlap with all of these. However, the most luxembourg phone data important thing is to determine the main goals, which you should choose from this list at a time, and at most 3.
See here how you can set marketing goals using the 5S model.
5. Clarifying the value proposition and determining competitive advantages
– How do you make it clear to your customers why they should buy from you?
The value proposition tells the customer why they should buy from you and not from a competitor. It translates your company's competitive advantages into customer benefits.
Your value proposition should be the first thing your customer sees when they arrive at your site. It’s like the headline of your entire website: why should they learn more about you? Your value proposition should also be the thing your customer remembers about your company after they leave. A good value proposition is so memorable and clear that it’s easy to pass it on to a friend.
Download the workbook for setting marketing goals:
We have created a comprehensive workbook on setting marketing goals, which you can download here .
We use the 5S model to set goals. It is an excellent model for defining marketing goals because it makes it easy to divide different goals into five different main themes. The themes are:
Sell, or increasing sales
Serve, or serving customers
Save, or improving cost efficiency
Sizzle or brand building
Very often, marketing goals overlap with all of these. However, the most luxembourg phone data important thing is to determine the main goals, which you should choose from this list at a time, and at most 3.
See here how you can set marketing goals using the 5S model.
5. Clarifying the value proposition and determining competitive advantages
– How do you make it clear to your customers why they should buy from you?
The value proposition tells the customer why they should buy from you and not from a competitor. It translates your company's competitive advantages into customer benefits.
Your value proposition should be the first thing your customer sees when they arrive at your site. It’s like the headline of your entire website: why should they learn more about you? Your value proposition should also be the thing your customer remembers about your company after they leave. A good value proposition is so memorable and clear that it’s easy to pass it on to a friend.