Strategy creates competitive advantage and protection from competition
Posted: Wed Jan 08, 2025 4:15 am
Setting marketing goals
Clarifying the value proposition and determining competitive advantages
Creating a content plan and channel strategy
Creating a measurement plan and setting up KPI metrics
I repeat, your brand is connected to almost every one of these points, which is why a brand conversation is necessary at least on some level when you are creating a marketing strategy for your company.
Why is it worth creating a marketing strategy and what does it enable for your company?
A marketing strategy should guide daily marketing activities and outline what marketing is doing and aiming for in the long term. At its best, it is a marketer's daily tool that helps you more easily outline what your company's marketing needs to do today, so that you can reach your future goals over the years.
Here at SDM, we have seen firsthand how a significant change occurs in marketing and in a company's personnel when a marketing strategy is created. Here are some of the most important reasons to create a marketing strategy, in addition to improving results.
1. Strategy creates enthusiasm
A well-made strategy creates enthusiasm in the company and in people's minds. Above all, it creates clarity in people's minds, where the previous adhoc-style campaigning changes to systematic marketing development. Strategy is precisely the plan by which a company's marketing moves from point A to point B.
The best marketing strategies are ultimately very simple. They should not be cram-packed with every idea, but rather the strategy is created around the company's competitive advantages and malaysia phone data business goals, in a customer-oriented manner and taking into account the market situation.
We should invest much more in the strategic side of marketing in Finland. Then big things would start happening in companies, including in terms of internationalization and export growth.
In Finland, we are really good at utilizing marketing technologies and implementing tactical marketing. I don't think we lose to anyone in that. And if a marketing professional from the USA started doing tactical marketing in Finland, he would probably just wonder how he can advertise to such a small market. How can he utilize artificial intelligence? Doesn't each campaign generate hundreds of tons of revenue? How are the target groups so small?
Finland is indeed a very small market. Therefore, good tactical work can be successful up to a certain point, especially in industries where (digital) marketing is still not widely used. But good tactical work alone is no longer successful in industries where competition is fierce and marketing is done at least at an OK level.
You may also have noticed that many foreign entrants come to our Finnish market with a clear and distinctive angle. They have a strategy and they are not left without smell or taste. A good example is Oatly. Often, the marketing response of domestic companies to the entry of foreign companies remains at the level of “We are domestic”. As a theme, it is really important and I do not want to underestimate it, but it also needs a lot more.
Clarifying the value proposition and determining competitive advantages
Creating a content plan and channel strategy
Creating a measurement plan and setting up KPI metrics
I repeat, your brand is connected to almost every one of these points, which is why a brand conversation is necessary at least on some level when you are creating a marketing strategy for your company.
Why is it worth creating a marketing strategy and what does it enable for your company?
A marketing strategy should guide daily marketing activities and outline what marketing is doing and aiming for in the long term. At its best, it is a marketer's daily tool that helps you more easily outline what your company's marketing needs to do today, so that you can reach your future goals over the years.
Here at SDM, we have seen firsthand how a significant change occurs in marketing and in a company's personnel when a marketing strategy is created. Here are some of the most important reasons to create a marketing strategy, in addition to improving results.
1. Strategy creates enthusiasm
A well-made strategy creates enthusiasm in the company and in people's minds. Above all, it creates clarity in people's minds, where the previous adhoc-style campaigning changes to systematic marketing development. Strategy is precisely the plan by which a company's marketing moves from point A to point B.
The best marketing strategies are ultimately very simple. They should not be cram-packed with every idea, but rather the strategy is created around the company's competitive advantages and malaysia phone data business goals, in a customer-oriented manner and taking into account the market situation.
We should invest much more in the strategic side of marketing in Finland. Then big things would start happening in companies, including in terms of internationalization and export growth.
In Finland, we are really good at utilizing marketing technologies and implementing tactical marketing. I don't think we lose to anyone in that. And if a marketing professional from the USA started doing tactical marketing in Finland, he would probably just wonder how he can advertise to such a small market. How can he utilize artificial intelligence? Doesn't each campaign generate hundreds of tons of revenue? How are the target groups so small?
Finland is indeed a very small market. Therefore, good tactical work can be successful up to a certain point, especially in industries where (digital) marketing is still not widely used. But good tactical work alone is no longer successful in industries where competition is fierce and marketing is done at least at an OK level.
You may also have noticed that many foreign entrants come to our Finnish market with a clear and distinctive angle. They have a strategy and they are not left without smell or taste. A good example is Oatly. Often, the marketing response of domestic companies to the entry of foreign companies remains at the level of “We are domestic”. As a theme, it is really important and I do not want to underestimate it, but it also needs a lot more.