email to the trash without reading it? We'll never know.
Posted: Wed Dec 04, 2024 8:48 am
Let’s look at two different scenarios. One calculates the success of a campaign by the open rate of emails, the other the correct way. You decide which one makes more sense.
1.
Let's say you started a sales campaign for a product that Chinese Overseas British Phone Number Data will be on sale for a short time. You sent the campaign emails for this product to 100 people. When the discounted sales period ended, you looked at the opening rates to check the success of the campaign. You see that only 50 people opened the email you sent. According to this logic, the success rate of the email campaign is 50%. You immediately thought that the email might have a problem with delivery and started investigating.
You look at the results using all the resources at your disposal. But there doesn't seem to be a problem. No emails are marked as spam, no soft bounces, no blocks. So, how does the success of your post look according to this table? What happened to the other 50 emails you sent? Did they go to spam folders? Or did users send your
Additionally, you will not know how many people purchased your products as a result of your campaign.
You will not want to go down this path again. Because the result is obvious. It is a campaign whose success rate is not even certain.
So what will happen to the emails you send later? Let us tell you; you will act in a planned and careful manner.
2.
Before you go on a long journey, you check your car, look at your belongings, and complete your deficiencies. This time, prepare as if you were going on a journey. Check your IP addresses, look at your HTML codes, and most importantly, set up a tracking system that will measure the clicks on your email. Only in this way can you see the real success of your email.
Everything is ready. You can start sending.
Let's say that 60 out of 100 people opened the email you sent this time. So is your success rate 60%? No, this rate is just the opening rate of your email. You need a few different pieces of information to measure your real success. Some of these are; the opening rate of your email, the click-through rate of your email, those marked as spam, those unsubscribed, the sales you made after the email, etc.
Let's say that among these 60 emails, 40 people clicked on the site. Among those who clicked on the site, 30 people bought. Also, you don't have any emails that were marked as spam. Can you still consider the success rate of this campaign to be 60%? We don't think so, you can't say that our success rate is definitely 60%. But you can easily say that this campaign was successful. It achieved its goal and brought in a large number of sales.
1.
Let's say you started a sales campaign for a product that Chinese Overseas British Phone Number Data will be on sale for a short time. You sent the campaign emails for this product to 100 people. When the discounted sales period ended, you looked at the opening rates to check the success of the campaign. You see that only 50 people opened the email you sent. According to this logic, the success rate of the email campaign is 50%. You immediately thought that the email might have a problem with delivery and started investigating.
You look at the results using all the resources at your disposal. But there doesn't seem to be a problem. No emails are marked as spam, no soft bounces, no blocks. So, how does the success of your post look according to this table? What happened to the other 50 emails you sent? Did they go to spam folders? Or did users send your
Additionally, you will not know how many people purchased your products as a result of your campaign.
You will not want to go down this path again. Because the result is obvious. It is a campaign whose success rate is not even certain.
So what will happen to the emails you send later? Let us tell you; you will act in a planned and careful manner.
2.
Before you go on a long journey, you check your car, look at your belongings, and complete your deficiencies. This time, prepare as if you were going on a journey. Check your IP addresses, look at your HTML codes, and most importantly, set up a tracking system that will measure the clicks on your email. Only in this way can you see the real success of your email.
Everything is ready. You can start sending.
Let's say that 60 out of 100 people opened the email you sent this time. So is your success rate 60%? No, this rate is just the opening rate of your email. You need a few different pieces of information to measure your real success. Some of these are; the opening rate of your email, the click-through rate of your email, those marked as spam, those unsubscribed, the sales you made after the email, etc.
Let's say that among these 60 emails, 40 people clicked on the site. Among those who clicked on the site, 30 people bought. Also, you don't have any emails that were marked as spam. Can you still consider the success rate of this campaign to be 60%? We don't think so, you can't say that our success rate is definitely 60%. But you can easily say that this campaign was successful. It achieved its goal and brought in a large number of sales.