Tools will eliminate the addresses of recipients who replied to the first message, thereby minimizing the risk of unplanned, intrusive contacts with already active users. You can learn more about sending followup messages in the free ebook. Figure Examples of followup scenarios Source ebook Email Marketing. Readymade followup scenarios. Why it is worth using email marketing in our cold mailings The use of automated marketing tools increases the efficiency of our email sending campaigns and saves time and money. We describe more details on this topic in the article How much does email marketing cost . Today I would like.
To remind you of some basic features that make the planning of specific shipments such as cold mailings easy and pleasant. What the system allows Conducting antispam tests will protect us from being classified canada whatsapp resource as spam by most email servers. High deliverability rates and landing in the appropriate folders in the recipients mailboxes increase the chances of opening our mails. Segmenting the database according to recipient activity will allow us to distinguish between those who open the mail and reply, those who open the mail but do not take any action and those who are not interested in our emails.
At all. Thanks to this we can continue to communicate to each group differently tailored communications. Detailed reports will show the open rate, clickthrough rate and conversion rate. Such an analysis will allow you to better understand the effectiveness of current campaigns and introduce appropriate optimizations. Precise personalization will help you better target specific groups of recipients with separate messages. Better personalization means better reception of our messages. Delivery control with complete return reporting will eliminate wrong addresses during the first shipments. This will minimize the number of unnecessary operations in the future. Thanks to the features mentioned above, planning.