White Color in Marketing and Advertising - Analysis and Examples of Use
Posted: Wed Dec 04, 2024 8:49 am
People are creatures who perceive the world much more visually than it might seem. Marketing specialists know this well. They are perfectly aware of how important attention to detail is in creating a product's image.
One of these details is color.
In this article, I will focus on one color - white, because it is an unusual color, and has recently become an exceptionally fashionable color.
Why is color so important?
Our preferences are expressed not only in the colours we united arab emirates b2b leads choose for our wardrobe, interior design or everyday gadgets, but also in things that, at first glance, we would not pay much attention to.
Our perception of the world around us is largely influenced by colors. It is not without reason that we use the saying "looking at the world through rose-colored glasses".
What does it actually mean? And why not through black?
According to psychologists, pink is the color of hope and fantasy , which is associated with comfort and convenience.
Each color has its own characteristic features. For example, red is the color of energy, strength. Yellow means warmth, optimism and happiness. And black is the color of success, elegance and security.
Every company, at the initial stage of its existence, selects the leading colors and shades of its own brand. It is in them that you can later see products, logos or a website. Such a decision will determine how the products of a given company will be received by customers.
Sony headphones in white
Many brands evolve after some time, radically changing their image, including the logo and colors. Thanks to this, by choosing a new color, they gain new consumers and expand the range of associations. For example, by choosing purple, we simultaneously add a sense of wealth and success.
And what about the color white, which has become exceptionally fashionable for a long time?
White fashion
Before I move on to a more detailed analysis of the meaning of white in marketing, it is worth outlining the general theory of colors.
First, it is worth dividing them into warm, cold and neutral.
The first - warm, is characterized by energy. The second - cold - calmness and balance.
White is one of the three neutral primary colors .
Neutral - primary colors do not have an unambiguous tone, are unemotional and do not say anything about a specific attitude to a given object. In addition to white, neutral colors include black and, which may seem not very obvious to many, silver and gray .
Many companies have recently decided to choose white as the leading color in advertising and design of their products. The best example is Apple , whose trademark is products in a subdued, white color.
This applies not only to the products themselves. They are also available in other colors, but white plays the main role. For example, the silver MacBook has a white apple logo. White also dominates on the Apple website.
White Apple Gadgets
Why do Apple users choose this company?
First of all, because these are people who value prestige combined with naturalness. White is not a color for show. On the other hand, it does not need colorful accessories to look impressive.
In addition to Apple, many other companies have decided to choose white. Among them, we can distinguish Sony , Lancome , Tesla and Adidas .
Why did white suddenly become so popular? The answer to this question is not difficult at all. To get it, you just need to delve into the specifics of this color.
The Psychology of the Color White
The influence of white on the perception of a product is not an invention of advertising specialists. It has been proven by psychologists.
First of all, white is the color of purity . It will be an ideal choice for people who value elegance combined with simplicity . White has a specific effect on the sense of sight and the hormonal system.
Under the influence of white, a person's pupils narrow , the sense of feeling is strengthened , including increased sensitivity to pain .
One of these details is color.
In this article, I will focus on one color - white, because it is an unusual color, and has recently become an exceptionally fashionable color.
Why is color so important?
Our preferences are expressed not only in the colours we united arab emirates b2b leads choose for our wardrobe, interior design or everyday gadgets, but also in things that, at first glance, we would not pay much attention to.
Our perception of the world around us is largely influenced by colors. It is not without reason that we use the saying "looking at the world through rose-colored glasses".
What does it actually mean? And why not through black?
According to psychologists, pink is the color of hope and fantasy , which is associated with comfort and convenience.
Each color has its own characteristic features. For example, red is the color of energy, strength. Yellow means warmth, optimism and happiness. And black is the color of success, elegance and security.
Every company, at the initial stage of its existence, selects the leading colors and shades of its own brand. It is in them that you can later see products, logos or a website. Such a decision will determine how the products of a given company will be received by customers.
Sony headphones in white
Many brands evolve after some time, radically changing their image, including the logo and colors. Thanks to this, by choosing a new color, they gain new consumers and expand the range of associations. For example, by choosing purple, we simultaneously add a sense of wealth and success.
And what about the color white, which has become exceptionally fashionable for a long time?
White fashion
Before I move on to a more detailed analysis of the meaning of white in marketing, it is worth outlining the general theory of colors.
First, it is worth dividing them into warm, cold and neutral.
The first - warm, is characterized by energy. The second - cold - calmness and balance.
White is one of the three neutral primary colors .
Neutral - primary colors do not have an unambiguous tone, are unemotional and do not say anything about a specific attitude to a given object. In addition to white, neutral colors include black and, which may seem not very obvious to many, silver and gray .
Many companies have recently decided to choose white as the leading color in advertising and design of their products. The best example is Apple , whose trademark is products in a subdued, white color.
This applies not only to the products themselves. They are also available in other colors, but white plays the main role. For example, the silver MacBook has a white apple logo. White also dominates on the Apple website.
White Apple Gadgets
Why do Apple users choose this company?
First of all, because these are people who value prestige combined with naturalness. White is not a color for show. On the other hand, it does not need colorful accessories to look impressive.
In addition to Apple, many other companies have decided to choose white. Among them, we can distinguish Sony , Lancome , Tesla and Adidas .
Why did white suddenly become so popular? The answer to this question is not difficult at all. To get it, you just need to delve into the specifics of this color.
The Psychology of the Color White
The influence of white on the perception of a product is not an invention of advertising specialists. It has been proven by psychologists.
First of all, white is the color of purity . It will be an ideal choice for people who value elegance combined with simplicity . White has a specific effect on the sense of sight and the hormonal system.
Under the influence of white, a person's pupils narrow , the sense of feeling is strengthened , including increased sensitivity to pain .