Top of Funnel Keywords for SaaS
Posted: Sun Jan 12, 2025 4:09 am
Consider how people typically discover software: they are looking for a solution to their problems. They have a need, and they need to satisfy it.
Maybe they know a software platform exists, maybe they don’t. The only thing your customers will have in common is that they have a problem – your job is to let them know your platform can solve it.
Think about SaaS SEO in terms of personas and problems, and you'll begin to understand what makes a successful strategy that's focused on driving traffic from the right people and presenting your platform as a solution.
Optimizing in the Funnel: A Note on Keyword Strategy for SaaS
To truly succeed with your SaaS SEO, you need to understand canada telegram data how to effectively conduct keyword research to find the search queries your prospects are using to discover software like yours.
Get your keyword strategy right, and you'll be in a much better position to accelerate your growth.
Before we dive into analyzing what constitutes a proven path to success, let's look at the different types of keywords that make up a typical SaaS SEO strategy.
We'll use Pipedrive as an example of how different keywords distribute through the funnel.
Top-of-funnel keywords for SaaS are the ones your prospects use to find a solution to a problem they have.
Chances are they don't know a software platform
Maybe they know a software platform exists, maybe they don’t. The only thing your customers will have in common is that they have a problem – your job is to let them know your platform can solve it.
Think about SaaS SEO in terms of personas and problems, and you'll begin to understand what makes a successful strategy that's focused on driving traffic from the right people and presenting your platform as a solution.
Optimizing in the Funnel: A Note on Keyword Strategy for SaaS
To truly succeed with your SaaS SEO, you need to understand canada telegram data how to effectively conduct keyword research to find the search queries your prospects are using to discover software like yours.
Get your keyword strategy right, and you'll be in a much better position to accelerate your growth.
Before we dive into analyzing what constitutes a proven path to success, let's look at the different types of keywords that make up a typical SaaS SEO strategy.
We'll use Pipedrive as an example of how different keywords distribute through the funnel.
Top-of-funnel keywords for SaaS are the ones your prospects use to find a solution to a problem they have.
Chances are they don't know a software platform