Website positioning – is it worth it? A whim, or maybe a “to be or not to be” for your business?
Posted: Wed Dec 04, 2024 9:10 am
Good visibility of a company's website in search results has always played an important role. It became even more important after the outbreak of the pandemic, when many companies moved their operations to the Internet. While a few years ago, website positioning was treated as an addition to marketing activities, now it seems to be a necessity. Still not decided? Learn the main reasons why it is worth taking care of website positioning.
Website positioning costs
How important is website positioning when building your own business?
Website positioning refers to complex activities that have a common goal: to lead a website to the highest possible position in search results after the user enters a specific phrase.
It all started with the popularization of the Internet. Did you know that the term SEO (Search Engine Optimization) dates back to 1997, and in Poland it began to be used a few years later? At first, it seemed impossible to "outsmart" the Google search engine japan telegram phone number list algorithms, but - due to their "imperfections" it turned out to be much easier. It was enough to place links on pages with the selected anchor text (a clickable word/phrase that hides a link to the page/subpage). In this way - after entering the anchor - the page assigned by the Google search engine to the given anchor was displayed.
Today, it is not so easy – search engine algorithms are very complicated , and effective positioning of pages is determined by even several hundred different elements . To reach the very top, it is necessary to conduct thoughtful actions, while keeping up with changes introduced to Google algorithms. History has shown many times that updating algorithms can really mess up search results and radically change the visibility of a website on the web.
Can you position your company's website yourself?
There is nothing to stop you from doing the positioning process of your company's website yourself. Even though you won't pay an SEO agency for the work they do, you will still incur significant expenses .
The cost of positioning consists primarily of:
SEO training,
copywriting and content marketing,
acquiring valuable links, including paid publications on various websites
time spent on carrying out activities,
access to paid analytical tools
With the right tools it is possible to:
analysis of the visibility of a given page,
competition analysis,
selecting appropriate keywords and competitive phrases.
So you have to incur the costs associated with purchasing a license for specialist software. In addition, you have to spend time getting used to its operation, which also costs money . In addition, there is the need to stay up to date on Google updates, as well as systematically conduct extensive activities. Think about it: will you actually find the time for all this? Sometimes it is better to cooperate with an agency that professionally and daily deals with website positioning .
There is still the issue of the correctness of the actions taken. Positioning is a kind of race with your competition. The basis is to optimize your website and then follow the established strategy. Even a small mistake can put you in a losing position.
It is also worth emphasizing that positioning is a time-consuming process. Taking shortcuts can end with a fall into the abyss of the Internet (shadowban) or a manual penalty from Google, i.e. blocking the page by this search engine.
What will you gain from website positioning?
Website positioning is one of the most effective forms of internet marketing. Did you know that Polish users direct over 96% of their queries to Google ? Among them are potential customers who – if your website ranks high – will come to you. If you do not show up after entering a specific phrase, they will choose your competition.
The general goal of positioning is to bring a website to the very top of the Google search engine, or possibly to lower TOP10 positions. This in turn will translate into tangible benefits.
1. Increase website traffic
When you appear higher in search results for specific queries more often, users can reach your site. This translates into more traffic, which results in more queries. From there, it's one step closer to better conversions.
Laptop with charts displayed on screen.
2. Strengthening brand awareness
If your site appears high in Google for a specific keyword, users learn about your company. Awareness of your brand increases, which increases the chance that they will use your services in the future .
3. Building an image of an expert
Many Internet users are aware that Google “rewards” valuable websites with higher positions in search results. If your website (e.g. an online store website) is displayed in the TOP10 for various keywords, you have a chance to build an image of an expert. And as we know, specialists in their field inspire trust, which brings us closer to establishing a “dialogue”. After all, everyone wants to cooperate with experts .
This will open the door to greater profits. And that's part of what business is all about, right?
Is it always necessary to position websites in Google?
The saying "if you're not on the internet, you don't exist" is becoming even more relevant in the post-pandemic reality. Now, most internet users start their search for companies that provide services / offer products from the Google search engine. If your company is not there, you are depriving yourself of the chance to establish cooperation.
However, there are some exceptions. Positioning does not make sense if the website is about a time-limited marketing campaign . For the process to be effective, it should be started at least a few months earlier. It may not work out financially, so in such a case it is better to rely on Google Ads instead of dealing with positioning the website.
Does positioning always work?
Yes, website positioning allows you to get a high position of your website in the Google search engine. There is only one condition – the actions taken must be carried out professionally, in accordance with Google's guidelines.
One of the important elements is the information structure of the page. It indicates how the individual subpages are related to each other. The content of the site should be organized in such a way that it is logical, orderly and predictable. This will make navigating it intuitive and much easier for both users and indexing robots.
Also important are:
page loading speed,
using correctly selected phrases specific to a given industry,
correct link building (acquiring external links and internal linking),
creating valuable content (SEO copywriting).
It is also necessary to constantly monitor major Google updates , which – once introduced – can be responsible for a significant shift in rankings. Keeping up to date with changes in algorithms allows for a quick reaction in the event of a domain's position dropping.
Website positioning costs
How much does SEO cost? Everyone is interested in this question. It is difficult to answer this question unequivocally, because the price is set individually in the interactive agency. Most often, however, the client pays a monthly amount - as part of a subscription . How much? The amount depends on, among other things:
the degree of expansion of the service, e.g. for a basic website of a local company (so-called local positioning) you can pay around PLN 1,500 net or more.
selection of phrases – the cost of positioning for nationwide keywords can range from PLN 3,000 to PLN 8,000 net or even more.
Remember! Cheap SEO does not always mean satisfactory results. The price usually goes hand in hand with the scope of SEO activities, as well as their effectiveness . If you decide on the cheapest offer, it may carry the risk that:
positioning will bring short-term results or no results at all.
the price does not include an SEO audit,
the website cannot be optimized properly,
In addition, conducting activities that are inconsistent with the rules may result in a website being penalized by Google.
How important is website positioning when building your own business?
Investing in website positioning pays off – regardless of the industry you operate in. Remember that currently, the search for companies providing specific services / offering products begins on the Internet. If your website is not there, you are closing off the path to potential customers.
The higher you are in the search results, the greater your chances of increasing your profits. You will quickly see that the effort you put into positioning on your site and the costs you incur are reflected in the number of quote requests.
Website positioning costs
How important is website positioning when building your own business?
Website positioning refers to complex activities that have a common goal: to lead a website to the highest possible position in search results after the user enters a specific phrase.
It all started with the popularization of the Internet. Did you know that the term SEO (Search Engine Optimization) dates back to 1997, and in Poland it began to be used a few years later? At first, it seemed impossible to "outsmart" the Google search engine japan telegram phone number list algorithms, but - due to their "imperfections" it turned out to be much easier. It was enough to place links on pages with the selected anchor text (a clickable word/phrase that hides a link to the page/subpage). In this way - after entering the anchor - the page assigned by the Google search engine to the given anchor was displayed.
Today, it is not so easy – search engine algorithms are very complicated , and effective positioning of pages is determined by even several hundred different elements . To reach the very top, it is necessary to conduct thoughtful actions, while keeping up with changes introduced to Google algorithms. History has shown many times that updating algorithms can really mess up search results and radically change the visibility of a website on the web.
Can you position your company's website yourself?
There is nothing to stop you from doing the positioning process of your company's website yourself. Even though you won't pay an SEO agency for the work they do, you will still incur significant expenses .
The cost of positioning consists primarily of:
SEO training,
copywriting and content marketing,
acquiring valuable links, including paid publications on various websites
time spent on carrying out activities,
access to paid analytical tools
With the right tools it is possible to:
analysis of the visibility of a given page,
competition analysis,
selecting appropriate keywords and competitive phrases.
So you have to incur the costs associated with purchasing a license for specialist software. In addition, you have to spend time getting used to its operation, which also costs money . In addition, there is the need to stay up to date on Google updates, as well as systematically conduct extensive activities. Think about it: will you actually find the time for all this? Sometimes it is better to cooperate with an agency that professionally and daily deals with website positioning .
There is still the issue of the correctness of the actions taken. Positioning is a kind of race with your competition. The basis is to optimize your website and then follow the established strategy. Even a small mistake can put you in a losing position.
It is also worth emphasizing that positioning is a time-consuming process. Taking shortcuts can end with a fall into the abyss of the Internet (shadowban) or a manual penalty from Google, i.e. blocking the page by this search engine.
What will you gain from website positioning?
Website positioning is one of the most effective forms of internet marketing. Did you know that Polish users direct over 96% of their queries to Google ? Among them are potential customers who – if your website ranks high – will come to you. If you do not show up after entering a specific phrase, they will choose your competition.
The general goal of positioning is to bring a website to the very top of the Google search engine, or possibly to lower TOP10 positions. This in turn will translate into tangible benefits.
1. Increase website traffic
When you appear higher in search results for specific queries more often, users can reach your site. This translates into more traffic, which results in more queries. From there, it's one step closer to better conversions.
Laptop with charts displayed on screen.
2. Strengthening brand awareness
If your site appears high in Google for a specific keyword, users learn about your company. Awareness of your brand increases, which increases the chance that they will use your services in the future .
3. Building an image of an expert
Many Internet users are aware that Google “rewards” valuable websites with higher positions in search results. If your website (e.g. an online store website) is displayed in the TOP10 for various keywords, you have a chance to build an image of an expert. And as we know, specialists in their field inspire trust, which brings us closer to establishing a “dialogue”. After all, everyone wants to cooperate with experts .
This will open the door to greater profits. And that's part of what business is all about, right?
Is it always necessary to position websites in Google?
The saying "if you're not on the internet, you don't exist" is becoming even more relevant in the post-pandemic reality. Now, most internet users start their search for companies that provide services / offer products from the Google search engine. If your company is not there, you are depriving yourself of the chance to establish cooperation.
However, there are some exceptions. Positioning does not make sense if the website is about a time-limited marketing campaign . For the process to be effective, it should be started at least a few months earlier. It may not work out financially, so in such a case it is better to rely on Google Ads instead of dealing with positioning the website.
Does positioning always work?
Yes, website positioning allows you to get a high position of your website in the Google search engine. There is only one condition – the actions taken must be carried out professionally, in accordance with Google's guidelines.
One of the important elements is the information structure of the page. It indicates how the individual subpages are related to each other. The content of the site should be organized in such a way that it is logical, orderly and predictable. This will make navigating it intuitive and much easier for both users and indexing robots.
Also important are:
page loading speed,
using correctly selected phrases specific to a given industry,
correct link building (acquiring external links and internal linking),
creating valuable content (SEO copywriting).
It is also necessary to constantly monitor major Google updates , which – once introduced – can be responsible for a significant shift in rankings. Keeping up to date with changes in algorithms allows for a quick reaction in the event of a domain's position dropping.
Website positioning costs
How much does SEO cost? Everyone is interested in this question. It is difficult to answer this question unequivocally, because the price is set individually in the interactive agency. Most often, however, the client pays a monthly amount - as part of a subscription . How much? The amount depends on, among other things:
the degree of expansion of the service, e.g. for a basic website of a local company (so-called local positioning) you can pay around PLN 1,500 net or more.
selection of phrases – the cost of positioning for nationwide keywords can range from PLN 3,000 to PLN 8,000 net or even more.
Remember! Cheap SEO does not always mean satisfactory results. The price usually goes hand in hand with the scope of SEO activities, as well as their effectiveness . If you decide on the cheapest offer, it may carry the risk that:
positioning will bring short-term results or no results at all.
the price does not include an SEO audit,
the website cannot be optimized properly,
In addition, conducting activities that are inconsistent with the rules may result in a website being penalized by Google.
How important is website positioning when building your own business?
Investing in website positioning pays off – regardless of the industry you operate in. Remember that currently, the search for companies providing specific services / offering products begins on the Internet. If your website is not there, you are closing off the path to potential customers.
The higher you are in the search results, the greater your chances of increasing your profits. You will quickly see that the effort you put into positioning on your site and the costs you incur are reflected in the number of quote requests.