In natural referencing, we observe a very clear trend: the best results appear in the medium or long term. Here are our tips for long-term SEO success.
Doing organic SEO on Google is a formidable method to develop your brand awareness and find new customers on the internet. On the other hand, if you are wondering how to be well referenced, it is worth remembering that it is a process that takes time and that you will not be in first place on Google after two weeks.
How long before being referenced on Google?
That's it, you've launched your website, and now you want to be well austria telemarketing data referenced on Google. We won't go back over the importance of the 3 pillars of SEO in this article : technique , content and notoriety . We assume here that you have created a website with an optimized technical base to allow Google to perfectly understand your business and to reference you as best as possible.
From there, how long before you are referenced on Google? In general, after two to three months we see the first results on your website and we start to find keywords on which you are referenced on Google. Let's not kid ourselves, you will not be in first place on Google right away.
Let's take an example: the graph below shows you the evolution of the number of keywords on a website launched in August 2022.
Boost effect in SEO referencing
After two months, this website started to be referenced on Google. You have to plan for the medium term to get good results.
Here is the evolution of its Google referencing over 4 months:
August 2022: the site has just been launched, it does not yet exist in the eyes of Google.
September 2022: Google has started to “crawl” the site. In other words, Google’s robots that scan websites have found the site and started to index it. But at this point, the site only has 4 keywords referenced.
October 2022: There are now 44 keywords referenced. The SEO of this website has been done quite well and we are starting to see results.
November 2022: It's takeoff! The site now has 88 keywords, it has doubled in a month, and for the first time we have keywords well enough positioned to generate organic clicks. This means that we have our first keywords located on the first page of Google .
In this case, it took 4 months for us to see an improvement in the natural referencing (SEO) of this website that has just been created. It therefore takes time to be referenced, and this website is only at the beginning, it can still progress significantly.
Beware of the novelty effect in SEO
The novelty effect is what we call the “Boost effect ” at Connecto , a phenomenon that we have observed dozens of times among our SEO clients.
As we just saw in the first part, when starting a site, Google will over time reference you on an increasing nu