Black Friday Deals Ideas: How to Increase Revenue in 2024
Posted: Wed Dec 04, 2024 9:30 am
The shopping period leading up to Black Friday is the perfect time to hone your sales tactics and generate new promotional ideas.
This is a major commercial event that only takes place once a year (on the Friday of the fourth week of November) and if you don't prepare in time, you could lose out on significant revenue.
In this article, we'll explain why this festive overseas chinese in uk data event is important, and then list 16 ideas for designing the best Black Friday deals to get your creative juices flowing this holiday impulse shopping season.
Why should business owners care about Black Friday ?
Black Friday is a goldmine of extra income for any small business .
This sales and deals event is among the busiest in the United States, with millions of people looking for the best prices and exclusive offers.
According to the National Retail Federation (NRF) , 87.2 million people shopped online on Black Friday 2022, while 72.9 million did so in a physical store, both figures breaking records.
Everyday spending also continues to grow during the holiday season. Adobe reported a new record for online sales of $9.8 billion in 2023, up 2.3% from the previous year. Shoppers in other regions are also getting in on the action, including Mexico and Colombia .
All of this means that any business owner who ignores this major sales event risks missing out on significant sales and opportunities to grow their business .
However, it is not enough to simply lower prices and hope that buyers will notice this discount. To stand out during one of the busiest sales times of the year, you have to adopt new sales techniques .
16 Marketing and Sales Ideas to Create the Best Black Friday Deals and Increase Revenue
You just need to get inspired by some creative Black Friday sales promotion ideas to distinguish your brand from the rest and target potential customers .
Here are 16 simple tips and tricks that will help you grab attention, increase loyalty from your potential customers and ensure extra income during this holiday season.
1. Create anticipation with countdown timers
Adding countdown timers to your email and website content builds anticipation for upcoming Black Friday deals.
These animated GIF (Graphics Interchange Format) files count down to a specific point in time, such as the start of the promotion.
For example, Melia added a countdown to the Black Friday sales season in its email marketing campaign years ago, offering subscribers up to 50% off their reservation and the first child free.
This email puts Meliá on the minds of subscribers weeks before the big day, giving them time to consider, plan and get excited about booking.
Timers in email marketing are also beneficial in incentivizing purchases because they take advantage of shoppers' fear of missing out. It's related to the psychological concept of regret aversion , which is when a person makes a decision to avoid regretting another decision. For example, buying a product when it's on sale to avoid paying full price in the future.
If your email marketing software doesn't have a countdown timer option, you can use a third-party app like Sendtric , MotionMail , or CountdownMail , and then paste the code into your email template.
This is a major commercial event that only takes place once a year (on the Friday of the fourth week of November) and if you don't prepare in time, you could lose out on significant revenue.
In this article, we'll explain why this festive overseas chinese in uk data event is important, and then list 16 ideas for designing the best Black Friday deals to get your creative juices flowing this holiday impulse shopping season.
Why should business owners care about Black Friday ?
Black Friday is a goldmine of extra income for any small business .
This sales and deals event is among the busiest in the United States, with millions of people looking for the best prices and exclusive offers.
According to the National Retail Federation (NRF) , 87.2 million people shopped online on Black Friday 2022, while 72.9 million did so in a physical store, both figures breaking records.
Everyday spending also continues to grow during the holiday season. Adobe reported a new record for online sales of $9.8 billion in 2023, up 2.3% from the previous year. Shoppers in other regions are also getting in on the action, including Mexico and Colombia .
All of this means that any business owner who ignores this major sales event risks missing out on significant sales and opportunities to grow their business .
However, it is not enough to simply lower prices and hope that buyers will notice this discount. To stand out during one of the busiest sales times of the year, you have to adopt new sales techniques .
16 Marketing and Sales Ideas to Create the Best Black Friday Deals and Increase Revenue
You just need to get inspired by some creative Black Friday sales promotion ideas to distinguish your brand from the rest and target potential customers .
Here are 16 simple tips and tricks that will help you grab attention, increase loyalty from your potential customers and ensure extra income during this holiday season.
1. Create anticipation with countdown timers
Adding countdown timers to your email and website content builds anticipation for upcoming Black Friday deals.
These animated GIF (Graphics Interchange Format) files count down to a specific point in time, such as the start of the promotion.
For example, Melia added a countdown to the Black Friday sales season in its email marketing campaign years ago, offering subscribers up to 50% off their reservation and the first child free.
This email puts Meliá on the minds of subscribers weeks before the big day, giving them time to consider, plan and get excited about booking.
Timers in email marketing are also beneficial in incentivizing purchases because they take advantage of shoppers' fear of missing out. It's related to the psychological concept of regret aversion , which is when a person makes a decision to avoid regretting another decision. For example, buying a product when it's on sale to avoid paying full price in the future.
If your email marketing software doesn't have a countdown timer option, you can use a third-party app like Sendtric , MotionMail , or CountdownMail , and then paste the code into your email template.