Content Marketing - What is it?
Posted: Wed Dec 04, 2024 9:38 am
Content marketing fits in perfectly with this assumption. Its foundation is content. And how you use it depends solely on you.
What exactly does this term mean? How to understand it?
By definition, content marketing is a strategy that involves long-term activities. They consist of creating interesting content that conveys an image or sales message.
Content marketing strategy includes:
creating content of appropriate quality,
matching the subject matter of the message to specific content marketing goals and tasks
placing the message in a place appropriate to the context,
skillful promotion of content,
selecting the form of communication to suit the preferences of the content marketing target group.
Content Marketing Strategy
Content Marketing Strategy
The concept of valuable content marketing is quite broad, however. So what does it mean in practice?
Content marketing is not really a “new invention.” The internet (and beyond) has been using content marketing tools since the beginning of time. Any text, photo, or video can be treated as content. The selection of specific resources depends on the function they are to fulfill in a korea telegram phone number list specific situation. For example, they can be used to attract the attention of recipients, build an expert image, or generate sales leads.
Content marketing can be defined as a strategy for delivering valuable content to recipients. The goal of such an action may be to build a bond with a given group of people by sharing interesting and useful information with them. As a result, recipients are more likely to make certain decisions — usually purchases, but not necessarily.
Currently, as many as 82% of marketers use content marketing in their activities. 1
Need help with content marketing? Get a free quote
Content Marketing in Practice
The resources that content marketing provides can be different. Content can take many forms – it can be text, images, audio, video, or a combination of several of them.
What content marketing content is used most often?
Text - the foundation of content marketing
Written content is used the most. After all, your website can ultimately function without videos or photos – but without well-written texts it will not be able to exist on the web.
This category includes many individual types of content. See which ones are worth using.
Topical articles - provide valuable content to recipients and allow you to establish a lasting relationship with them. This group includes expert articles - ideal for building a position as a specialist in your industry. Due to the place where the content is placed, it can be divided into external and internal texts - depending on whether they are published on partner websites or on your own website (e.g. blog entries).
Social media posts - allow you to maintain constant contact with your audience, they can take many different forms. These can be reviews, for example, which help build your expert position and help readers make purchasing decisions.
Email campaigns – maintain relationships already established with recipients.
In the context of text content, the relationship between content marketing and copywriting cannot be ignored. In order to benefit from the effectiveness of content marketing, texts must be developed in an appropriate manner. This is a task for copywriters, i.e. people who create content. The purpose of content marketing texts may be to build customer engagement, present the advantages of a given product or present a brand as an expert in its industry. In the last task, running a company blog will work great .
Creating brand awareness is the main goal of content marketing. This is the opinion of 88% of organizations that took part in the Parse.Ly study 2 . This is confirmed by SEMrush statistics. According to them, increasing brand awareness was the main task of marketing activities conducted by companies in 2022 3 .
Graphics - the perfect complement to your content marketing content
Content in graphic form can have a much greater impact on recipients than text. This relationship works especially well online. Recipients usually only need a "glance" to assess whether a given resource is interesting to them or not. It is worth using this by combining written content supplemented with photos or infographics. The effectiveness of content marketing can then be much higher.
What can content marketing done using graphic content look like? It is worth using:
infographics — graphics that present complex topics in an accessible way using images or diagrams,
charts and tables – necessarily with an appropriate description that clearly explains their content,
presentations — a combination of text and graphic content in a slightly larger form.
Graphic content is an inseparable element of content marketing created for social media. Knowledge of how to run a fanpage is extremely valuable - especially today, when a presence in social media is recommended for representatives of almost every industry.
Film - an increasingly popular form of communication on the Internet
The effects of content marketing in the form of video recordings can be truly spectacular. Today, short films are particularly popular, used mainly on TikTok or Instagram. Recordings of a few or a dozen seconds attract attention and build audience engagement.
However, this format may not work in every industry. If you want to build an expert position, for example in technology, short videos may not be comprehensive and substantive enough to interest your audience.
In such areas, where specialist knowledge and professionalism count, much greater benefits of content marketing can be achieved by using:
webinars – longer video forms in the form of training, lectures or conversations with experts,
tutorials - videos in the form of "how to do something" instructions,
reviews – are great for presenting the benefits of products and helping potential customers make purchasing decisions.
Sound - works well in specialist industries
It is also worth mentioning content marketing created in audio form. These can be podcasts, for example. They will be particularly useful in specialist industries that want to provide their recipients with professional knowledge.
Many different forms of communication, tools and media can be used in creating content marketing. The key to success is to select them in such a way that they address topics that are interesting for a given target group. They should also be accessible in reception, i.e. conveyed in an understandable language.
What exactly does this term mean? How to understand it?
By definition, content marketing is a strategy that involves long-term activities. They consist of creating interesting content that conveys an image or sales message.
Content marketing strategy includes:
creating content of appropriate quality,
matching the subject matter of the message to specific content marketing goals and tasks
placing the message in a place appropriate to the context,
skillful promotion of content,
selecting the form of communication to suit the preferences of the content marketing target group.
Content Marketing Strategy
Content Marketing Strategy
The concept of valuable content marketing is quite broad, however. So what does it mean in practice?
Content marketing is not really a “new invention.” The internet (and beyond) has been using content marketing tools since the beginning of time. Any text, photo, or video can be treated as content. The selection of specific resources depends on the function they are to fulfill in a korea telegram phone number list specific situation. For example, they can be used to attract the attention of recipients, build an expert image, or generate sales leads.
Content marketing can be defined as a strategy for delivering valuable content to recipients. The goal of such an action may be to build a bond with a given group of people by sharing interesting and useful information with them. As a result, recipients are more likely to make certain decisions — usually purchases, but not necessarily.
Currently, as many as 82% of marketers use content marketing in their activities. 1
Need help with content marketing? Get a free quote
Content Marketing in Practice
The resources that content marketing provides can be different. Content can take many forms – it can be text, images, audio, video, or a combination of several of them.
What content marketing content is used most often?
Text - the foundation of content marketing
Written content is used the most. After all, your website can ultimately function without videos or photos – but without well-written texts it will not be able to exist on the web.
This category includes many individual types of content. See which ones are worth using.
Topical articles - provide valuable content to recipients and allow you to establish a lasting relationship with them. This group includes expert articles - ideal for building a position as a specialist in your industry. Due to the place where the content is placed, it can be divided into external and internal texts - depending on whether they are published on partner websites or on your own website (e.g. blog entries).
Social media posts - allow you to maintain constant contact with your audience, they can take many different forms. These can be reviews, for example, which help build your expert position and help readers make purchasing decisions.
Email campaigns – maintain relationships already established with recipients.
In the context of text content, the relationship between content marketing and copywriting cannot be ignored. In order to benefit from the effectiveness of content marketing, texts must be developed in an appropriate manner. This is a task for copywriters, i.e. people who create content. The purpose of content marketing texts may be to build customer engagement, present the advantages of a given product or present a brand as an expert in its industry. In the last task, running a company blog will work great .
Creating brand awareness is the main goal of content marketing. This is the opinion of 88% of organizations that took part in the Parse.Ly study 2 . This is confirmed by SEMrush statistics. According to them, increasing brand awareness was the main task of marketing activities conducted by companies in 2022 3 .
Graphics - the perfect complement to your content marketing content
Content in graphic form can have a much greater impact on recipients than text. This relationship works especially well online. Recipients usually only need a "glance" to assess whether a given resource is interesting to them or not. It is worth using this by combining written content supplemented with photos or infographics. The effectiveness of content marketing can then be much higher.
What can content marketing done using graphic content look like? It is worth using:
infographics — graphics that present complex topics in an accessible way using images or diagrams,
charts and tables – necessarily with an appropriate description that clearly explains their content,
presentations — a combination of text and graphic content in a slightly larger form.
Graphic content is an inseparable element of content marketing created for social media. Knowledge of how to run a fanpage is extremely valuable - especially today, when a presence in social media is recommended for representatives of almost every industry.
Film - an increasingly popular form of communication on the Internet
The effects of content marketing in the form of video recordings can be truly spectacular. Today, short films are particularly popular, used mainly on TikTok or Instagram. Recordings of a few or a dozen seconds attract attention and build audience engagement.
However, this format may not work in every industry. If you want to build an expert position, for example in technology, short videos may not be comprehensive and substantive enough to interest your audience.
In such areas, where specialist knowledge and professionalism count, much greater benefits of content marketing can be achieved by using:
webinars – longer video forms in the form of training, lectures or conversations with experts,
tutorials - videos in the form of "how to do something" instructions,
reviews – are great for presenting the benefits of products and helping potential customers make purchasing decisions.
Sound - works well in specialist industries
It is also worth mentioning content marketing created in audio form. These can be podcasts, for example. They will be particularly useful in specialist industries that want to provide their recipients with professional knowledge.
Many different forms of communication, tools and media can be used in creating content marketing. The key to success is to select them in such a way that they address topics that are interesting for a given target group. They should also be accessible in reception, i.e. conveyed in an understandable language.