How to run a fanpage? Types of posts and topics - discover inspirations
Posted: Wed Dec 04, 2024 9:53 am
Running a company profile on Facebook cannot be a matter of chance. Each entry must be carefully thought out – only then will the fanpage fulfill its role. Although you should know best which entries are the most popular among users, it is worth getting to know the tips of specialists. A few important tips will help to give the strategy the right direction.
Contents
Types of posts on FB
Post type rotation matters
What topics should you cover in your FB posts?
Don't abandon content once published
What time should I post on FB?
The days when the number of clicks was the key to building reach are long gone. Facebook's policy has undergone a major transformation, and now kuwait telegram phone number list user engagement plays a much bigger role. However, the importance of clicks cannot be completely ignored, as they still have an impact on increasing reach – albeit to a much lesser extent than before.
The basis of actions leading to increased engagement and clicks is… publishing appropriate entries on Facebook. It is obvious that they must be tailored to the needs and expectations of users. But how to translate this into practice?
In this article you will learn:
what types of posts are worth publishing on facebook
why rotating post types is important
what topics should be included in FB posts
Is it worth using the same content multiple times?
does the time of publication of the post matter?
It will not be just theory, but specific examples – for an even better understanding of a given issue.
Types of posts on FB
Depending on the type of post published, the audience engagement may vary. Among the most frequently posted are video, live, link post, photo.
Check also: How to write texts for a website
Example of a post – linkpost
This is nothing more than a post in the content of which there is a link leading to a specific page. After clicking, the user will be redirected to the appropriate place. These types of posts mainly serve to increase traffic to the site.
Example of a post – linkopost
Example of a post – photo
A photo – as a post – is one of the most popular forms that help build engagement. An interesting photo with a short, interesting description arouses interest and encourages liking or sharing.
Example of a post – photo
Example of a post - gallery
A gallery, like a photo, is a type of post that helps build engagement. It encourages people to click likes and shares.
Example of a post - gallery
Example of a post – video
A post containing video material is not really about building engagement, even though it is eagerly watched. Its role is limited to use in the context of remarketing, which allows you to create advertising materials targeted to specific groups of recipients - depending on what part of the video (in percentage) they watched.
Example of a post – video
Post example – live
Live streaming posts allow you to showcase your company or product, or report on a conference. This is unlikely to build engagement. However, you can increase brand awareness.
Post example – live
You probably want to know which type of posts help build the largest reach. Here I will surprise you - it does not necessarily have to be live, although this is the type of post indicated by many people running fanpages.
The popularity of a particular type of post depends on several factors, including:
Current Facebook audience habits (general)
preferences of a group of users gathered on a fanpage.
In addition, Facebook's point of view will also affect the reach – whether a given type of post is currently promoted by FB.
Contents
Types of posts on FB
Post type rotation matters
What topics should you cover in your FB posts?
Don't abandon content once published
What time should I post on FB?
The days when the number of clicks was the key to building reach are long gone. Facebook's policy has undergone a major transformation, and now kuwait telegram phone number list user engagement plays a much bigger role. However, the importance of clicks cannot be completely ignored, as they still have an impact on increasing reach – albeit to a much lesser extent than before.
The basis of actions leading to increased engagement and clicks is… publishing appropriate entries on Facebook. It is obvious that they must be tailored to the needs and expectations of users. But how to translate this into practice?
In this article you will learn:
what types of posts are worth publishing on facebook
why rotating post types is important
what topics should be included in FB posts
Is it worth using the same content multiple times?
does the time of publication of the post matter?
It will not be just theory, but specific examples – for an even better understanding of a given issue.
Types of posts on FB
Depending on the type of post published, the audience engagement may vary. Among the most frequently posted are video, live, link post, photo.
Check also: How to write texts for a website
Example of a post – linkpost
This is nothing more than a post in the content of which there is a link leading to a specific page. After clicking, the user will be redirected to the appropriate place. These types of posts mainly serve to increase traffic to the site.
Example of a post – linkopost
Example of a post – photo
A photo – as a post – is one of the most popular forms that help build engagement. An interesting photo with a short, interesting description arouses interest and encourages liking or sharing.
Example of a post – photo
Example of a post - gallery
A gallery, like a photo, is a type of post that helps build engagement. It encourages people to click likes and shares.
Example of a post - gallery
Example of a post – video
A post containing video material is not really about building engagement, even though it is eagerly watched. Its role is limited to use in the context of remarketing, which allows you to create advertising materials targeted to specific groups of recipients - depending on what part of the video (in percentage) they watched.
Example of a post – video
Post example – live
Live streaming posts allow you to showcase your company or product, or report on a conference. This is unlikely to build engagement. However, you can increase brand awareness.
Post example – live
You probably want to know which type of posts help build the largest reach. Here I will surprise you - it does not necessarily have to be live, although this is the type of post indicated by many people running fanpages.
The popularity of a particular type of post depends on several factors, including:
Current Facebook audience habits (general)
preferences of a group of users gathered on a fanpage.
In addition, Facebook's point of view will also affect the reach – whether a given type of post is currently promoted by FB.