Headless commerce for the ecommerce of the future
Posted: Wed Dec 04, 2024 10:00 am
The arrival of the Internet in 1969 has brought about incredible changes in our lives, and with it a strong and accelerated adaptation both personally and corporately. The technological era began in 1990 with the creation of the first website worldwide, when computers still occupied large spaces in rooms. Years later, with the arrival of mobile phones, laptops and smartphones, access to the Internet was facilitated through the introduction of touch technologies that were much simpler.
Nowadays, we are more than familiar with new mobile devices and technologies, and even voice assistants are part of our daily lives as if they had always existed.
business strategy that offers companies the possibility of being much more competitiveThe concept of Headless Commerce is emerging now to offer a completely separate vision bosnia and herzegovina b2b leads of the logic of businesses, their external appearance and their way of interacting with users. It refers, fundamentally, to a novel way of dealing with commerce, mainly electronic commerce.
It consists of a business strategy that offers companies the possibility of being much more competitive due to a greater capacity to respond to the needs demanded by their clients, streamlining the procedures for searching for sales opportunities through the use of the maximum number of platforms and devices from which they can access. To do this, it is based on an architecture of separate systems that operate independently in two parts: front end and back end .
The product and content delivery system involves using an API that can be connected to any channel, such as mobile apps, smart watches, voice assistants, etc… This way, there is no longer a “main” user interface and instead you have an API to get product or user information, payment gateways or payments on any device or app you use. Whatever you want, with custom designs instead of a one-off and a CMS on the back end that delivers all the content.
The main benefits that companies that adopt Headless Commerce techniques can obtainThe main benefits that companies that adopt Headless Commerce techniques can obtain are:
Greater market competitiveness. Companies that implement these techniques will be able to adapt to the demands of their users in a much more agile and efficient way. This will allow them to create a purchasing process and experience that is much more tailored to their needs at a faster rate.
Consistency and consolidation. It is possible to use this previously created shopping experience on any of the commonly used channels, including websites, mobile applications and even social networks. In this way, companies will be able to collect homogeneous information from many different channels.
Personalization. Being a more accessible strategy, personalizing the experience we want to show on each of the platforms used, for each client and on the device chosen by them will significantly improve the view that users have of us as a company.
Agility and optimization. A/B testing is easier to adopt because you can modify the user interface without having to modify the entire interface. This can provide faster results on better performing designs and implement changes in less time. By speeding up the pace of testing and changes, you also reduce time to market and can speed up product launches, promotions, or seasonal changes.
There are also potential drawbacks to consider when implementing these techniques. The biggest drawback occurs when the back-end is not a SaaS model, but is maintained and developed by the client/provider. In this case, there is an administrative cost since the two projects must be managed because they have different roadmaps, technologies and devices and need protocols to avoid being affected by any changes. In other words, it costs more to complete two projects than one, even if both have the same amount of tasks.
headless commerce architecture
To begin implementing a Headless Commerce system in your company, you must start by building the architecture for this strategic approach. To do so, the main steps to follow are:
Consider whether this is what your business needs right now. The digital and multi-channel leap seems inevitable, but it depends on your turnover and sales, your product category and sector, and your stage of growth.
Weigh the benefits of headless commerce against your business goals. If you want to attract an audience, sell more, or expand your content, this is probably the right strategy.
Look at the resources you have and the solutions you can implement. Having a strong IT team is essential in headless commerce because APIs are constantly being used.
Be realistic about how long it will take to implement this approach in your work and the impact the learning and change will have on people.
Following all of the above, it is time to ask yourself if your business is ready to implement Headless Commerce strategies. From there, find out if you can start now or if it is better to wait to be better prepared.
Nowadays, we are more than familiar with new mobile devices and technologies, and even voice assistants are part of our daily lives as if they had always existed.
business strategy that offers companies the possibility of being much more competitiveThe concept of Headless Commerce is emerging now to offer a completely separate vision bosnia and herzegovina b2b leads of the logic of businesses, their external appearance and their way of interacting with users. It refers, fundamentally, to a novel way of dealing with commerce, mainly electronic commerce.
It consists of a business strategy that offers companies the possibility of being much more competitive due to a greater capacity to respond to the needs demanded by their clients, streamlining the procedures for searching for sales opportunities through the use of the maximum number of platforms and devices from which they can access. To do this, it is based on an architecture of separate systems that operate independently in two parts: front end and back end .
The product and content delivery system involves using an API that can be connected to any channel, such as mobile apps, smart watches, voice assistants, etc… This way, there is no longer a “main” user interface and instead you have an API to get product or user information, payment gateways or payments on any device or app you use. Whatever you want, with custom designs instead of a one-off and a CMS on the back end that delivers all the content.
The main benefits that companies that adopt Headless Commerce techniques can obtainThe main benefits that companies that adopt Headless Commerce techniques can obtain are:
Greater market competitiveness. Companies that implement these techniques will be able to adapt to the demands of their users in a much more agile and efficient way. This will allow them to create a purchasing process and experience that is much more tailored to their needs at a faster rate.
Consistency and consolidation. It is possible to use this previously created shopping experience on any of the commonly used channels, including websites, mobile applications and even social networks. In this way, companies will be able to collect homogeneous information from many different channels.
Personalization. Being a more accessible strategy, personalizing the experience we want to show on each of the platforms used, for each client and on the device chosen by them will significantly improve the view that users have of us as a company.
Agility and optimization. A/B testing is easier to adopt because you can modify the user interface without having to modify the entire interface. This can provide faster results on better performing designs and implement changes in less time. By speeding up the pace of testing and changes, you also reduce time to market and can speed up product launches, promotions, or seasonal changes.
There are also potential drawbacks to consider when implementing these techniques. The biggest drawback occurs when the back-end is not a SaaS model, but is maintained and developed by the client/provider. In this case, there is an administrative cost since the two projects must be managed because they have different roadmaps, technologies and devices and need protocols to avoid being affected by any changes. In other words, it costs more to complete two projects than one, even if both have the same amount of tasks.
headless commerce architecture
To begin implementing a Headless Commerce system in your company, you must start by building the architecture for this strategic approach. To do so, the main steps to follow are:
Consider whether this is what your business needs right now. The digital and multi-channel leap seems inevitable, but it depends on your turnover and sales, your product category and sector, and your stage of growth.
Weigh the benefits of headless commerce against your business goals. If you want to attract an audience, sell more, or expand your content, this is probably the right strategy.
Look at the resources you have and the solutions you can implement. Having a strong IT team is essential in headless commerce because APIs are constantly being used.
Be realistic about how long it will take to implement this approach in your work and the impact the learning and change will have on people.
Following all of the above, it is time to ask yourself if your business is ready to implement Headless Commerce strategies. From there, find out if you can start now or if it is better to wait to be better prepared.