Today, any housewife can launch advertising on her Instagram store with one click using the “Promote” button, and you no
Posted: Thu Dec 05, 2024 3:38 am
Today, any housewife can launch advertising on her Instagram store with one click using the “Promote” button, and you no longer need to pay anyone for this simple task.
Social networks have become the most popular sites on the Internet. Today, there are about several dozen of them in the world, but not many stand out as worthy of investment.
Conventionally, social networks can be divided by popularity into three categories:
by average age of the audience;
by content type;
by geography of distribution.
If you look at the first point, each social network is croatia phone number library popular in certain age groups of the population. In the graph below, social networks are ranked by priority from 1 to 5 places depending on age.
Топ-5 фаворитов поколений и самые быстрорастущие социальные сети
According to GWI, the reasons for the popularity of social networks in 2024 are as follows:
Communication with family and friends.
Self-entertainment.
See what your friends are doing.
Search for interesting content.
Reading the news.
Priorities for consuming types of content in a particular social network depend on the audience.
Основные причины использования социальных сетей
Nikolay
You don't see it yet, but it's there! Find out how SEOquick will give you traffic
We will intelligently set up context on Google AdWords with fat traffic and a high percentage of return on investment.
We will carefully select the type of advertising that will be relevant to your business and will bring profit.
Our targeting always hits the mark!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Modern social media traffic beats records of all sites in the world. According to Ahrefs, social networks together concentrate more than 5 billion search traffic!
Трафики современных соцсетей бьют рекорды всех сайтов в мире
Therefore, social networks today are a serious enough argument in favor of being taken into account, and there are not many ways to attract traffic to your projects in them. Among them, we can highlight organic promotion in social networks, traffic flow from other channels and targeted advertising.
What is targeted advertising?
Targeted advertising is a type of paid online advertising that is directed at pre-selected groups of users based on their interests, interactions with your content (and content on the web), and selected demographics. Unlike contextual search advertising, which is shown to audiences based on search queries, targeted advertising targets users without regard to their immediate intentions.
Targeted advertising first appeared in social networks, but recently it can also be seen in Google Ads in the form of special types of advertising (advertising in networks and in campaigns like Performance Max). So it is necessary to distinguish targeted advertising depending on the platform.
Social networking sites and partner sites act as platforms for displaying advertisements.
Facebook has 1.28 billion active users compared to Google's 2.6 billion active users.
But Facebook's retention is much higher - on average, all users in the world view 1 trillion Facebook pages per month! While on average, everyone "googles" about 180 billion queries per month.
It turns out that for every Facebook user there is another Google user who is not registered on Facebook. But at the same time, each Facebook user spends 5 times more time there than in the search engine!
More time means more focus on advertising. After all, if Google search advertising doesn’t have much time to catch a user. They can spend more than 22 minutes on Google per visit, according to Statista , while on social networks this time can be more than one hour.
The targeted advertising market is (according to Business Research Company ) $198.78 billion in 2023. The volume of this market has been growing rapidly in recent years and will grow to $226.73 billion in 2024 with a compound annual growth rate (CAGR) of 14.1%. If we estimate the forecasts, in 2028 it will grow to $362.64 billion with a compound annual growth rate (CAGR) of 12.5%.
To make things clearer for us, let's look at a simple dictionary (glossary).
Term Definition
Ad Group A set of ads within a single campaign that share common targeting and budget settings
Campaign A collection of ad groups united by a common goal and promotion strategy
Coverage The number of unique users who saw your ad
Engagement A measure of user activity, including likes, comments, clicks, and other interactions
CPM Cost Per Mille (CPM) – the cost per thousand impressions of your ad
Placement Where your ad will appear, such as in the news feed, stories, or sidebar
Format The type of ad, such as image, video, carousel, etc.
Audience The user group your ad is targeting is selected based on various criteria.
Lead A potential customer who has shown interest in your product or service
Subscription The process by which a user subscribes to your content, newsletter, or channel
Budget limits Advertising campaign spending limits that are set to control costs
How targeted advertising works
The goal of any advertising campaign is to reduce the cost of attracting the right visitors to your product or service, without sacrificing sales of the service or product itself.
Targeted advertising, like any other, has a classic chain. Before starting work on targeting, it should be written down in the brief of your project:
Social networks have become the most popular sites on the Internet. Today, there are about several dozen of them in the world, but not many stand out as worthy of investment.
Conventionally, social networks can be divided by popularity into three categories:
by average age of the audience;
by content type;
by geography of distribution.
If you look at the first point, each social network is croatia phone number library popular in certain age groups of the population. In the graph below, social networks are ranked by priority from 1 to 5 places depending on age.
Топ-5 фаворитов поколений и самые быстрорастущие социальные сети
According to GWI, the reasons for the popularity of social networks in 2024 are as follows:
Communication with family and friends.
Self-entertainment.
See what your friends are doing.
Search for interesting content.
Reading the news.
Priorities for consuming types of content in a particular social network depend on the audience.
Основные причины использования социальных сетей
Nikolay
You don't see it yet, but it's there! Find out how SEOquick will give you traffic
We will intelligently set up context on Google AdWords with fat traffic and a high percentage of return on investment.
We will carefully select the type of advertising that will be relevant to your business and will bring profit.
Our targeting always hits the mark!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Modern social media traffic beats records of all sites in the world. According to Ahrefs, social networks together concentrate more than 5 billion search traffic!
Трафики современных соцсетей бьют рекорды всех сайтов в мире
Therefore, social networks today are a serious enough argument in favor of being taken into account, and there are not many ways to attract traffic to your projects in them. Among them, we can highlight organic promotion in social networks, traffic flow from other channels and targeted advertising.
What is targeted advertising?
Targeted advertising is a type of paid online advertising that is directed at pre-selected groups of users based on their interests, interactions with your content (and content on the web), and selected demographics. Unlike contextual search advertising, which is shown to audiences based on search queries, targeted advertising targets users without regard to their immediate intentions.
Targeted advertising first appeared in social networks, but recently it can also be seen in Google Ads in the form of special types of advertising (advertising in networks and in campaigns like Performance Max). So it is necessary to distinguish targeted advertising depending on the platform.
Social networking sites and partner sites act as platforms for displaying advertisements.
Facebook has 1.28 billion active users compared to Google's 2.6 billion active users.
But Facebook's retention is much higher - on average, all users in the world view 1 trillion Facebook pages per month! While on average, everyone "googles" about 180 billion queries per month.
It turns out that for every Facebook user there is another Google user who is not registered on Facebook. But at the same time, each Facebook user spends 5 times more time there than in the search engine!
More time means more focus on advertising. After all, if Google search advertising doesn’t have much time to catch a user. They can spend more than 22 minutes on Google per visit, according to Statista , while on social networks this time can be more than one hour.
The targeted advertising market is (according to Business Research Company ) $198.78 billion in 2023. The volume of this market has been growing rapidly in recent years and will grow to $226.73 billion in 2024 with a compound annual growth rate (CAGR) of 14.1%. If we estimate the forecasts, in 2028 it will grow to $362.64 billion with a compound annual growth rate (CAGR) of 12.5%.
To make things clearer for us, let's look at a simple dictionary (glossary).
Term Definition
Ad Group A set of ads within a single campaign that share common targeting and budget settings
Campaign A collection of ad groups united by a common goal and promotion strategy
Coverage The number of unique users who saw your ad
Engagement A measure of user activity, including likes, comments, clicks, and other interactions
CPM Cost Per Mille (CPM) – the cost per thousand impressions of your ad
Placement Where your ad will appear, such as in the news feed, stories, or sidebar
Format The type of ad, such as image, video, carousel, etc.
Audience The user group your ad is targeting is selected based on various criteria.
Lead A potential customer who has shown interest in your product or service
Subscription The process by which a user subscribes to your content, newsletter, or channel
Budget limits Advertising campaign spending limits that are set to control costs
How targeted advertising works
The goal of any advertising campaign is to reduce the cost of attracting the right visitors to your product or service, without sacrificing sales of the service or product itself.
Targeted advertising, like any other, has a classic chain. Before starting work on targeting, it should be written down in the brief of your project: