Serpstat: Full Review and Feature Comparison from SEOQUICK

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sheikh1234
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Joined: Thu Dec 05, 2024 3:32 am

Serpstat: Full Review and Feature Comparison from SEOQUICK

Post by sheikh1234 »

SEO optimizers use various services to perform their tasks.

They can be free or paid, single-tasking or multi-tasking, and have a large number of additional utilities.

For example, earlier we reviewed tools for SEO promotion, and you were convinced that an SEO specialist has a fairly extensive set of tools, some of which duplicate each other, and you have to choose between them.

But there are services that are part of every webmaster’s arsenal.

Today we will look at SERPSTAT

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Сумарний звіт у Serpstat
Service history
The service's chronology goes back to 2013 - from a regular internal utility in an SEO company to becoming an independent service.

What happened and how the change in strategy changed the company’s future – read on.

First appeared on the market as Prodvigator. It was useful for the ability to remove keywords and ads in contextual advertising from competitors, and also assessed the positions of sites.

Its direct competitor was SpyWords, a service that could do the following: analyze competitors, determine domain ratings, select queries, compare site visibility by TOP-10, and check site positions.

The only downside of SpyWords was its “visibility” in Moscow – everything was assessed from Moscow (in particular, for contextual advertising).

We then decided to change it to Prodvigator (a product of the Netpeak group of companies), which then began to gain popularity.

Since 2015, the service has changed its brand – it received the name SERPSTAT, separated from Netpeak and became completely independent.

SERPSTAT: A complete overview of functions – from position analysis to keyword collection (Seoquick)
I think that's enough history for you, it's time to move on to the filling!

Next, we will look at the capabilities of the service, why it is valuable and how it helps to promote websites in practice.

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SERPSTAT Capabilities
In this block we will tell you why it is still worth using SERPSTAT and for what tasks:

Keyword analysis.
SEO analysis of the site.
PPC analysis of contextual advertising.
Link mass analysis.
Website audit for technical errors
Monitoring keyword positions

The service pleases with its “sharpening” for SEO specialists of different levels.

Everything related to search results, contextual advertising and links can be found here.

The service also has its own separate utilities:

by clustering search queries,
Keyword quality checker tool.
AI tools for content
As we can see, SERPSTAT has gone far from the original “promoter” in terms of both capabilities and quality.

Keyword Analysis
The main features of the service are:

Image

search query analysis,
distribution of phrases across the site tree,
search for similar phrases,
clustering of search queries by pages.
getting Top by phrase.
Keyword competitor analysis.
Let's start with a simple problem.

Let's collect semantics (search queries).

Collecting keywords is the first step in compiling a semantic core.

The metadata that will be written on the site and how correctly the text will be composed will depend on the selected queries, sorted into clusters.

Length and optimization of content for keywords are the most important ranking factors, according to a 2017 Semrush study.
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