But we want to help those who may not have the means to pay for expensive $1,500 courses, or who have difficulty studying scraps of information on the Internet.
That's why we created a huge blog on our website, launched a large YouTube channel and host audio podcasts, sharing more and more secrets of website promotion.
Статистика просмотров нашего youtube-канала и подкастов
Our website gets over 4,000 visits a day and our podcasts get over 30,000 listens a month.
The YouTube channel already has 30,000 subscribers and the number is constantly growing!
But we didn't have this before.
We were just a studio.
Which was called “Seokvik”, and we were often even confused with others.
Until a certain point, until we started working on our name.
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Creating a Favorite Brand from a Brand
Sales of goods today are insufficient.
The world is oversaturated with information, and there can be dozens of strong brands for one service.
The war for the consumer is moving to a new level – emotional
What is a brand?
It is a trademark, a logo with a dominican republic phone number library name, associated with the product of a certain organization, containing a set of opinions and ideas about it.
Everyone wants to create a brand for themselves.
Because the brand provides stable traffic and sales.
It is in these indicators (as well as in similar ones) that the cost of a particular brand is chosen.
There are a huge number of brands in the world, and some of them cost a lot of money.
Some numbers from brand statistics:
Amazon up 64% to $684 billion
Apple is second, worth $612 billion.
Tesla is the fastest growing and most valuable car brand, up 275% to $43 billion.
Moutai – 11th place, $109 billion
Meituan – 34th place, $52 billion
TikTok (45th place, $44 billion)
Pinduoduo (81st place, $22 billion)
13 new brands entered the TOP-100 in 2021: Nvidia (12th place, $105 billion), Zoom (52nd place, $37 billion), AMD (57th place, $33 billion) and Spotify (99th place, $19 billion).
According to our research on branded search click-through rates , in a number of niches branded traffic averages 40% and produces very high click-through rates of up to 62%.
Кликабельность брендовых запросов
We also worked on our brand: we started writing guest articles, worked on the website design, added a cool About Us page , in general – we transformed the website in such a way as to inspire maximum trust in the consumer.
Новый дизайн сайта SEOquick
But this is no longer enough in 2024.
Kevin Roberts, author of Lovemark and CEO of advertising agency Saatchi & Saatchi, says: "Brands are running out of juice."
There are four types of products in the world:
The product is not very popular and is not respected enough among the audience.
A brand is a well-known product that is aimed only at increasing respect.
FADS - trendy product, mass craze, loss of respect over time. Examples would be simple-dimple and spinners.
Lovemark – works to develop love among consumers and increase respect.
Пути развития бренда
Not long ago, small brands began to win back their audience from large brands.
And it was they who began to gain attention.
Large business players are also beginning to adopt this tactic.
And this is the creation of Lovemark.
A Lovemark is a brand image that creates an emotional connection with the consumer, which is the next step in its development towards personalizing the relationship with the client.
What are the key differences between the brand and the favorite brand (LM)?
The brand informs, and the LM develops the relationship with the client further
The brand is recognizable and LM is desirable
The brand is more standardized, puts pressure on value, while LM is more personalized and has a sense of mystery about it.
The brand promises quality and communicates, and LM creates a story and makes you want to touch it.
A brand is often artificial and professional, while LM can be extremely creative and become an incubator of ideas.
