A study by Chartbeat and Slate.com found similar results.
Как ведут себя пользователи при чтении
That is, for the text to sell, you need to know how it works. Next, we will talk about the latest trends in creating a selling text, modern users and, of course, content authors. You will find a lot of useful, relevant information, let's continue.
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What is sales copy in 2024?
Any text that advertises something is selling. Advertising can be open or veiled. You can advertise both a product/service and a brand/name.
A competent approach, executed according to clear algorithms, leads to the desired effect: action (purchase, registration, subscription, etc.) or brand popularization. We will discuss these algorithms in detail in the following chapters.
The times of straightforward calls to action “Buy me!” are long gone. For a text to sell, it must identify and solve the client’s pain points and close possible counter-questions. It is written taking into account the characteristics of the target audience. Content for 30-year-old housewives, 15-year-old teenagers, and 40+ businessmen will be different.
That is, a modern selling article is individualized and informative (useful). Its other attributes (correct structure, graphics, etc.) reinforce the effect. And all together leads to the desired action.
Here are examples of bright selling texts on website pages.
примеры ярких продающих текстов на страницах сайтов-2
The text on these pages of the site is short, clear, informative, individual and visual. It makes you want to read it and work with the brand further.
I suggest we figure out what types of sales texts there are. This will make it clearer what we are working with.
I will describe them briefly. In the following chapters I will examine in detail the principles of creating sales texts and the features of individual types.
Types of selling texts
Texts for website pages. This is the main page, About the company, service pages, product cards. Here you need to inform the buyer about the company/its products and sell them.
Landing (from the English “landing” - landing, landing) is a separate page on a website (or a one-page website) created for a specific purpose, most often to attract and convert target users. The user gets to it by clicking on a link in a banner, search, social network, ad.
Landing pages have a well-thought-out block structure with mandatory graphic elements.
An example of a landing page with a high conversion rate (46.85%).
