But the numbers are relentless – since 2019, we can say that, according to a study by Statista, the share of users who search for something on the Internet once a day is growing.
исследование Statista
And an interesting note: more than 67% of businessmen consider organic SEO to be the main channel for investment as opposed to contextual advertising.
Clients often ask me: how much does it cost to make a website?
Not on Tilda, Wix, but your own work site?
It is not surprising why the topic is relevant: the cost of an hour of a developer has grown from $5/hour to $50 and more, and the time for developing sites has flown away into hundreds of hours. And why all competitors allocate funds for website development, and clients do not understand why a site costs almost as much as a very expensive car from the showroom.
In addition to the growing popularity of websites, a second problem immediately arises. These are the growing requirements for sites from Google. Yes, many new ones have appeared among the current ranking factors.
Let's go over the main ones.
Requirements What's new?
Micro-markup Mandatory addition of greece phone number library micro-markup for pages (breadcrumbs, Product, Author and many new ones). Micro-markup requirements are described in a special section of Google Help
Page loading speed The colossal influence of CLS and FCP on rankings has had a negative effect on old-style sites
We talked about the requirements for website speed in our video
Mobile version optimization Sites without an adaptive version simply disappeared from the TOP10. In our article about the mobile version of the site, we outlined all of Google's technical requirements for it.
Integration with Google services Online stores without Merchant fall out of the TOP10, as do news sites that are not represented in Google News. It is also impossible to promote a commercial site without configured e-commerce in analytics, and a content site - without integration with AdSense.
In turn, services set stricter requirements for the technical component of the site.
Behavioral factor An unobvious but important factor. The presence of positive events on your resource
EAT Factors Due to GDPR laws in Europe and changes in legislation in the US, many sites are required to have clearly designed contact pages, policies, correctly working payment functions and of course an HTTPS certificate.
So, there are a lot of restrictions being placed on sites to rank in the top ten, but these restrictions are becoming more and more difficult to implement in code.
And here the solution is precisely content management systems (or CMS).
What is CMS?
CMS (from English Content Management System, synonym - website engine) is a web interface that allows you to easily create content on your site. Thanks to CMS, you can easily add posts, product cards, replace photos, make changes to metadata and manage pages on your site.
What is special about CMS?
A content management system is essentially a pre-created website engine optimized for search engines, which has a user-friendly interface for entering and posting data on the website: articles, product cards, individual pages.
Any CMS has three undeniable advantages over sites on their own engines and frameworks:
Any untrained user without knowledge of code can easily upload content to the resource, which reduces the minimum qualifications of the employee.
In any CMS, you can edit both content and individual design elements, which allows you to flexibly respond to changes.
Ability to add users with different roles and accesses directly from the admin panel.
History of CMS
Content management systems (CMS) appeared in the distant nineties of the twentieth century.
Founded in 1985, FileNet is considered the first system to provide real content management capabilities through a single, easy-to-use interface.
FileNet система управления контентом
FileNet content management system
In 1995, FileNet introduced a complete, integrated suite of document management software with visualization, management, and workflow. Vignette arrived on the scene in late 1995 with the goal of making web publishing more accessible and personalized, and is generally credited with coining the term "content management system." A year later, Vignette introduced StoryBuilder.
