Contextual advertising:
Posted: Thu Dec 05, 2024 3:44 am
The reasons for writing this blog are a cry from the heart that has already accumulated over almost a year of active dialogue with clients.
Some of them “bought in” to buy cheap traffic through the CPA program, others attended or listened to many trainings on setting up contextual advertising .
MYTHS OF CONTEXTUAL ADVERTISING
In this selection of 10 myths, I decided to collect the most popular myths that are common when talking to contextual clients. Until now.
MYTH 1. THERE ARE 10,000+ KEYS IN THE CAMPAIGN
I hasten to say right away.
Google won't give you a discount for the number of words.
The number of keys is determined solely by the niche and market itself.
This myth was invented by bad contextualists and training sellers in order to sell their trainings more successfully.
Agree, 10 search campaigns and 10 YAN look cooler than 2-4 campaigns, right?
It's obvious that the man worked!
Only then it is easier to check and edit after it on a new account, and it is more convenient to keep old campaigns in the archive.
Then, among 10,000 keywords, this one pops up:
Ключевые запросы
Then the campaign is filled with headlines in the style of 1 key, one ad - where, looking at the key and the offer (ad text), you want to cry.
In practice, the one who put together such a campaign will turn out to be a “sucker”.
Nikolay
Where are all the clients? There – where there is traffic. Do you want SEOquick to attract it to you?
Contextual advertising is a quick way to get clients to your site here and now.
Let us set up Google AdWords campaigns for you that are relevant to your business.
And you will pay only for those impressions and clicks that bring the target audience to the site.
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
MYTH 2. NON-TARGET indirect REQUEST ALSO SELLS
I often hear: “We deliver groceries, add keys to buy washing powder!” or “I sell tools for service stations, add more general keys for me.”
Clients don’t know that these requests then have to be filtered , disabled, and sometimes entire campaigns cut down.
Общие ключи
MYTH 3. LOW-FREQUENCY QUERY ARE CHEAPER THAN HIGH-FREQUENCY QUERY
A very controversial myth.
In fact, when collecting keys in a key collector, I constantly come across requests with low frequency (usually consisting of 2-4 words) in a campaign on hot topics, but their cost is several times higher.
Also, the hand always reaches out to sew the entire product range into the context, without taking into account that the client does not always search for these queries
Also, by cutting your semantic core by the price per click, you will get just garbage that clients do not use at all to search for a real product.
It is difficult to believe that a contextual adjuster will be able to come up with queries that competitors have not come up with, but that your clients enter.
It is important to remember that the price is determined only by auction (competition).
And always ask the ghana phone number library Contractor to show the conversion for such keywords.
Let him show how a washing machine was sold for a request for washing powder.
I think after this the performer will get lost.
It is not possible to make a screenshot here that fits into one screen size.
MYTH 4. CHEAP CLICKS WILL BRING SALES
This Myth comes from the previous ones.
Bad contextualists and direct marketers collect tons of cheap click keywords in the hope of catching good traffic.
The first reason is that you will not be shown at the top.
Such a request will quickly fly out of the search down, and even out of the guarantee
Key CTR Price Price per 1000 impressions
Target 20% 10 UAH 2000 UAH
Non-targeted 5% 3 UAH 150 UAH
A cheap click will not be shown in the special placement at the top and will not bring you sales.
The second reason will be the low conversion of the keywords you used.
You will drive a lot of informational traffic to the site that is not interested in buying and is no good.
MYTH 5. HOW MANY CALLS WILL THERE BE?
Not at all.
You can never answer this question to a person who sets up contextual advertising.
Traffic and calls can only be imagined.
You won't be able to guess exactly.
In short, the process depends on many unknowns:
The traffic you predicted does not match
The cost of the key may not be what you expected.
You can't run all the clicks because your budget doesn't allow it.
To determine conversion, you need to correctly define your goals
How to respond to the client correctly?
The campaign just needs to be done well.
If it doesn't work, fix it.
MYTH 6. RSY and KMS QUERY
When they tell me which keywords sell better in YAN/KMS and which ones sell worse, it’s nonsense.
Some of them “bought in” to buy cheap traffic through the CPA program, others attended or listened to many trainings on setting up contextual advertising .
MYTHS OF CONTEXTUAL ADVERTISING
In this selection of 10 myths, I decided to collect the most popular myths that are common when talking to contextual clients. Until now.
MYTH 1. THERE ARE 10,000+ KEYS IN THE CAMPAIGN
I hasten to say right away.
Google won't give you a discount for the number of words.
The number of keys is determined solely by the niche and market itself.
This myth was invented by bad contextualists and training sellers in order to sell their trainings more successfully.
Agree, 10 search campaigns and 10 YAN look cooler than 2-4 campaigns, right?
It's obvious that the man worked!
Only then it is easier to check and edit after it on a new account, and it is more convenient to keep old campaigns in the archive.
Then, among 10,000 keywords, this one pops up:
Ключевые запросы
Then the campaign is filled with headlines in the style of 1 key, one ad - where, looking at the key and the offer (ad text), you want to cry.
In practice, the one who put together such a campaign will turn out to be a “sucker”.
Nikolay
Where are all the clients? There – where there is traffic. Do you want SEOquick to attract it to you?
Contextual advertising is a quick way to get clients to your site here and now.
Let us set up Google AdWords campaigns for you that are relevant to your business.
And you will pay only for those impressions and clicks that bring the target audience to the site.
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
MYTH 2. NON-TARGET indirect REQUEST ALSO SELLS
I often hear: “We deliver groceries, add keys to buy washing powder!” or “I sell tools for service stations, add more general keys for me.”
Clients don’t know that these requests then have to be filtered , disabled, and sometimes entire campaigns cut down.
Общие ключи
MYTH 3. LOW-FREQUENCY QUERY ARE CHEAPER THAN HIGH-FREQUENCY QUERY
A very controversial myth.
In fact, when collecting keys in a key collector, I constantly come across requests with low frequency (usually consisting of 2-4 words) in a campaign on hot topics, but their cost is several times higher.
Also, the hand always reaches out to sew the entire product range into the context, without taking into account that the client does not always search for these queries
Also, by cutting your semantic core by the price per click, you will get just garbage that clients do not use at all to search for a real product.
It is difficult to believe that a contextual adjuster will be able to come up with queries that competitors have not come up with, but that your clients enter.
It is important to remember that the price is determined only by auction (competition).
And always ask the ghana phone number library Contractor to show the conversion for such keywords.
Let him show how a washing machine was sold for a request for washing powder.
I think after this the performer will get lost.
It is not possible to make a screenshot here that fits into one screen size.
MYTH 4. CHEAP CLICKS WILL BRING SALES
This Myth comes from the previous ones.
Bad contextualists and direct marketers collect tons of cheap click keywords in the hope of catching good traffic.
The first reason is that you will not be shown at the top.
Such a request will quickly fly out of the search down, and even out of the guarantee
Key CTR Price Price per 1000 impressions
Target 20% 10 UAH 2000 UAH
Non-targeted 5% 3 UAH 150 UAH
A cheap click will not be shown in the special placement at the top and will not bring you sales.
The second reason will be the low conversion of the keywords you used.
You will drive a lot of informational traffic to the site that is not interested in buying and is no good.
MYTH 5. HOW MANY CALLS WILL THERE BE?
Not at all.
You can never answer this question to a person who sets up contextual advertising.
Traffic and calls can only be imagined.
You won't be able to guess exactly.
In short, the process depends on many unknowns:
The traffic you predicted does not match
The cost of the key may not be what you expected.
You can't run all the clicks because your budget doesn't allow it.
To determine conversion, you need to correctly define your goals
How to respond to the client correctly?
The campaign just needs to be done well.
If it doesn't work, fix it.
MYTH 6. RSY and KMS QUERY
When they tell me which keywords sell better in YAN/KMS and which ones sell worse, it’s nonsense.