People have not been buying SEO on a freelance basis for a long time now, because they realized that it is money thrown down the drain.
And there are reasons for that.
According to research from Zazzle Media , in 2019, the reasons companies did not invest in SEO were limited resources and the difficulty of proving the effectiveness of a strategy.
Причины, по которым Ваша компания не увеличивает инвестиции в SEO
According to a 2018 study by Euromonitor & Criteo, SEO is less popular compared to other advertising channels.
Каналы, используемые для повышения конверсии
This is because website owners are skeptical about easy to use strategies that produce results.
This is exactly the problem we faced in 2018 when our site was at a standstill.
A number of my clients have encountered this problem.
And we began to study new strategies in detail, and after testing them on our website, we began to implement them in client projects.
Nikolay
What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines
We will carry out work on internal optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
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What is the Scholarship Strategy?
What is our case about?
We will discuss strategies for gaining links through specific outreach tactics - working with universities and government sites.
The Scholarship strategy is a specific method of outreach strategy , but, unlike guest posting, it focuses on getting links from government (Gov) and educational (Edu) sites.
The case of issuing scholarships in Ukraine was not new.
Mikhail Shakin in his article “ How to get Edu links ” told about this georgia phone number library method back in 2017, which is successfully used on the foreign Internet.
Then we came across Sergey Koksharov's (aka Devaka) case study on DeltaBank , where they tried to implement this strategy live.
But we noticed flaws in their strategy - and realized that it needed some serious work!
How the Scholarship Strategy Works
Our strategy is based on the development of a unique competition that will be held for talented youth.
The client creates a competition page on his website, where the conditions for participation are described.
Here is an example of an already created page from our client Nadomu :
Примеры страницы Scholarship от нашего клиента "Надому"
The procedure is approximately the same for all social programs.
Initially, you should outline what students need to do to participate.
Basically, this is the creation of content according to your technical specifications.
This could be:
Writing a specialized article on the proposed topic.
Recording a video review in blog format.
Writing an essay or review.
Creating an analytical article.
Visually, this can be seen on this page of our WellcoinPay client :
Требования к работам на страничке нашего клиента "WellcoinPay"
Sample requirements for created content are 1,000 to 3,000 words, with the provision of your own graphics, data, and materials.
Of course, the material must be:
Structured by headings and subheadings.
Written in an easy and accessible form.
Do not contain spelling, semantic or stylistic errors.
You can specify articles you want to refer to as examples.
Keep in mind that this will greatly help with interlinking: since they will actually be clicked on and this will affect the weight!
