Marketing automation, what it is and how it can help your company

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Today we will explain what marketing automation is and we will tell you how it works and how it can help your company. It is one of the digital marketing trends that has been making the most noise in recent times. Ready? Let's get started!

The simplest and easiest way to understand it is to think of Marketing Automation as a magician that helps you in all the digital processes of your brand. The reality is that it is a process in which, through the interaction of software programs, you can analyze the parts of your customers' purchasing cycle, obtaining greater knowledge and giving you the possibility of creating databases with valuable information to plan your business objectives.

The purpose of this process is none other than to make your company more efficient in its positioning and reach on the Internet and, therefore, save money by optimizing resources and focusing in a more detailed and specific way on our target audience. In short, if we apply the tool we are talking about correctly, we can improve productivity, save time and increase turnover , reaching an audience more interested in our products or services.

To use this software , you need to work from platforms , free or paid, that help you in the first steps, guiding you through each stage of marketing automation. One thing to keep in mind is that usa whatsapp lead you have to examine the different circumstances of the marketing process, because on many occasions we use tools that are not entirely useful to achieve the objectives we want to achieve, so we should always investigate and know the different alternatives and the characteristics of each one.

Some of the most commonly used systems by professionals in the sector are: Hubspot, Eloqua, Unika or Mautic, although it is always advisable to look for and use those that you think are most appropriate for your company. You must know the different functionalities of these tools and, together with knowledge of the software and your resources, make a decision and use the one that best suits your brand.

For example, at Sociment we use Hubspot , because thanks to its power and our creativity, it allows us to analyse everything from marketing campaigns to managing our own CRM, to organising the life cycle of each of our clients, or even to know when to offer certain services or others. It also helps us to get to know our target audience as much as possible, its characteristics, and also to make a comparison of multiple market and environmental variables.

In short, marketing automation has served to make a qualitative leap in the world of marketing, advertising and communication ; especially considering that before it was not possible to collect and process all the information available on the market and that was necessary to face a marketing campaign from all points of view. Before, it was done in a more generalist way.

At Sociment we encourage you to discover and investigate more about marketing automation, as it will help you open up a new and diverse range of possibilities, where you will be able to get to know your consumer much better.