Focus on quality over quantity. Aim at growing a high-quality email list with an engaged subscriber base. Use double opt-in methods to ensure your subscribers genuinely want to hear from you. This reduces the chances of your emails being marked as spam.
Additionally, regularly use email list cleaning list of albania cell phone numbers tactics to remove inactive subscribers because people’s interests change over time. This helps maintain a responsive audience and boosts deliverability.
Not sure where to start? Brevo’s analytics dashboard provides insights into the health of your email list.
Dashboard showcasing email performance
Craft high-quality content
Content is king. Use email segmentation and create relevant and personalized content to enhance engagement.
Also, be careful with spam triggers. Spammy language, excessive use of capital letters and exclamations don’t work on today’s modern audiences.
Comply with data privacy regulations
Always seek permission from your contacts before sending emails. Forcing emails on unwilling recipients will make them mark your email messages as spam. Also, make sure your unsubscribe options are visible and easy to use. Don’t hide them from your subscribers..
Brevo automates this process, allowing recipients who wish to opt-out can do so effortlessly. Additionally, ensure compliance with regulations such as GDPR, CAN-SPAM Act, and CASL to maintain trust and avoid penalties.
email builder
Upgrade from free emails
The only thing that’s standing between you and a successful business built on a solid subscriber list could be that free email address.
Free emails easily obtained from popular email providers like Gmail and Microsoft, (eg, [email protected] or [email protected]), are suitable for personal use but lack the professionalism needed for business communication. This is why they’re potential candidates for the spam folder.
On the contrary, a professional email gives a sense of trustworthiness and credibility. Having your company name in the email address and email sender name makes it recognizable and enhances your brand image.
Run email tests
Test your email messages to make surethey hit the mark.It helps you catch any technical glitches before they reach your subscribers, ensuring smooth delivery and engagement.
