In this article, we explain what delivery is, its advantages for your restaurant, the main players involved and provide useful tips for preparing your restaurant for quality delivery services.
Delivery Service and main advantages
Essentially, restaurant delivery is the delivery of a meal purchased by amazon database customer through delivery apps, social media or directly by phone. You can choose to have your own home delivery system or use the various delivery platforms currently available on the market.
Providing broader services is essential to make your restaurant grow and delivery services are clearly advantageous:
Improved service, adding a new service to meet customer needs;
Ease of implementation, registration is usually simple and you can quickly start using the platform;
Easy to update menus, insert or remove new dishes and prices;
Serving a greater number of customers, not subject to the restaurant's physical capacity;
Greater projection of the restaurant, through advertising on platforms;
Reduction in communication errors, compared to orders placed by telephone;
Low investment to join platforms.
Tips for preparing your restaurant for delivery services
Unlike restaurant service or even take-away, delivery service requires some care to function properly and be an added value for the restaurant. Here are some tips that can help boost your sales through delivery.
1. Define the menu well
It is not feasible to offer your entire restaurant menu for home delivery. Problems with food presentation and packaging can be a real challenge. Therefore, choose dishes that can withstand packaging and transportation conditions and maintain the quality characteristics of your restaurant.
2. Choose quality packaging
Choose high-quality packaging that maintains the temperature, is easy to open, fits the food well and maintains the original appearance of the dish. Send your meals in personalized bags with the restaurant's branding, quality napkins with the logo or even cutlery that promotes sustainability.
3. Choose your partners
Choosing a delivery platform can be tricky these days, as there are so many options! Start by choosing the geographic area where you want to use this service, assess the fees involved in using each platform, and choose one or more delivery platforms available on the market.
4. Organize the kitchen
Physically organize the food preparation space and optimize the preparation process, reserving a specific area for packaging meals. Train restaurant staff on the demands of delivery service, namely the speed required for execution and delivery, without neglecting the quality of the meal.
5. Create a collection zone
Provide a practical space with enough space for delivery platform employees to properly arrange the food before transporting it. A pleasant environment, chairs and Wi-Fi are a good option.
6. Use Vendus Orders
Vendus Pedidos, for example, is an app that allows you to manage kitchen orders in real time, in a visual and organized way, allowing synchronization with POS and other external applications such as Uber Eats, Glovo, Vendus GO!, etc. Find out more about Vendus Pedidos and simplify the service processes in your restaurant!
7. Invest in Social Media
Social media can be a great ally when it comes to promoting your delivery services. It allows you to showcase your menu, promotions and other special conditions. Create professional profiles on major social networks such as Facebook and Instagram, as they are a communication and advertising channel. Learn how to develop a social media marketing strategy.
