We explain what digital skills are, what their main advantages are and which skills are most sought after on the market.
What are Digital Skills?
Digital skills are related to the learning of technological capabilities. These nurse database related skills involve development in information and communication technologies. For example, know-how on electronic devices, networks, cyber security, communication systems or data analysis.
However, it is not enough for each employee to acquire knowledge in these areas, but to know how to apply it in an interconnected and fluid way, adapting digital skills to the core of the business.
Advantages of Digital Skills
These are the main advantages of developing digital skills, both for employees and companies:
Better time management, which allows you to meet defined deadlines;
Cost optimization, respecting the stipulated budget;
Better coordination between employees, promoting teamwork even remotely;
Increased creativity and innovation, enhanced by the use of technological tools;
Improvement in the company's day-to-day management, due to the use of electronic devices and digital routines;
Greater overall efficiency in business management.
Most relevant Digital Skills
Once again, it depends on the business area, but, in general, these are the digital skills that make the most sense for today's companies:
Customer Service
Having experience in customer support and mastering CRMs (customer relationship management tools) are essential skills for today's businesses. Providing a good in-store experience is important, but today, it is essential to ensure a good digital relationship with the customer.
Marketing
Digital marketing knowledge is essential for all types of businesses. The ability to communicate effectively online is a highly valued skill.
Social Media Management
It is no longer enough to publish posts on the main social networks, it is necessary to know how to interact with potential customers in these places and create a content strategy that reflects the company's identity and promotes its products and/or services.
Audiovisual skills
We increasingly live in an audiovisual world, so knowing how to edit images and videos and create visual content such as infographics are fundamental skills for companies.
Cloud Technology and Ecommerce
Knowledge of ecommerce and cloud technology should be part of the resume of the employees you hire for your company. The use of cloud programs and virtual stores, such as Vendus Go , are the future, for both small and large businesses.
SEO (Search Engine Optimization)
Search Engine Optimization is a key digital skill to drive businesses forward and develop the way they communicate with prospective and current customers. So look for this skill when hiring new employees.
Online Advertising
Online advertising is a reality in today's businesses. Having professionals who master the intricacies of this type of advertising will foster the growth and development of the company.
