Many people don't see the point in thinking more seriously about writing these two elements. So we decided to explain to you why it is important to personalize the sender of your email campaigns and what you gain from it.
Summary
1. Put your contacts at ease
Your recipients regularly receive spam in their mailbox(es), so they are vigilant about the origin of their emails. To ensure that your contacts systematically recognize you and trust you and your campaigns, use a sender name that clearly indicates which company you represent. This way, they have no doubts about the sender and open it without fear. In fact, 54% of recipients open an email if they trust the sender.
Similarly, using a functional reply address helps build trust buy cameroon telemarketing data with your customers. You should therefore avoid “no reply” addresses and their variants that do not allow your recipients to respond to your newsletter if they wish. A functional and personalized reply address will be more engaging and will generate more trust from your subscribers.
In both cases, when these two elements are not personalized, you lose credibility with your recipients and make them distrustful. The header of your messages is fully customizable if you use a professional emailing solution .
2. Avoid the spam box
Not personalizing the sender of your email campaigns means putting yourself in difficulty with the anti-spam filters of email clients and webmails.
Indeed, recipients are not the only ones to be wary of "no reply" addresses. Regularly associated with spam or phishing attempts, these addresses alert anti-spam filters and, consequently, the emails sent are more strictly controlled. You risk landing in spam mail much more easily.
In addition, these “no reply” addresses do not encourage openings and replies, which is why contacts interact less with these campaigns. However, the fewer interactions there are, the more suspicious ISPs (Internet Service Providers) become of your mailings. And, if the lack of interactions is regular, they conclude that your emails are not relevant to your contacts because they are not responsive to them and then place you in spam.
