The importance of printing products in marketing
Posted: Thu Dec 05, 2024 9:46 am
Despite the development of online marketing technologies, the most familiar methods of promotion are still relevant. Every day we are faced with advertising in the form of leaflets, labels, stickers, roll-ups, displays - all this applies to printing. Many people mistakenly think that printed materials are not so in demand now - why spend money on the services of a printing house if there is the Internet? In our blog we will refute this stereotype and describe the main advantages of printing. Today it is easy to find printing services by hiring an online printing house .
Table of Contents [ Hide ]
1. Printing helps you stand out from the crowd
2. Printed materials involve almost all physical senses.
3. Print ads are a reliable source of news
4: Printed materials provide reliable demographic audience targeting
Conclusion
1. Printing helps you stand out from the crowd
There is a lot of information on the Internet, and it moves in an fantuan database stream: a person can see up to 10,000 digital advertising units in one day, and each of us receives more and more advertising emails every day. This excessive noise in the digital space causes messages to be ignored and mixed into one big flow.
Printed advertising will not go unnoticed, it will stand out in the general information noise. The same brochures or flyers, when they fall into the hands of customers, cannot be unread, they will definitely draw attention to the advertising message. A creative business card will usually stay with the client and remind them of your company.
As a result, print advertising is easier to retain attention . It should be in your marketing arsenal alongside online advertising.
2. Printed materials involve almost all physical senses.
advertising roll up
Advertising that we see on the Internet primarily affects short-term memory. It remains for 15-30 seconds. The peculiarity and advantage of print materials is that they involve vision, touch, smell . As a result, a person is stimulated by an emotional reaction to advertising.
Precisely because human senses are affected, advertising will be remembered not only on a mental level, but also on a physical level with the help of touch and smell of the print . This experience cannot be obtained by looking at the screen of a smartphone or a computer.
3. Print ads are a reliable source of news
In the age of bloggers and a huge amount of news, people no longer fully trust news on social media. Therefore, most users perceive “old” print ads as a more reliable source of information. Printing materials will become a way to build trust between the company and customers. If you use and combine digital and print marketing correctly, customer trust in the brand will only increase.
4: Printed materials provide reliable demographic audience targeting
Before planning a promotion, it is necessary to conduct research on your target audience . Having studied the demographics, criteria and characteristics of your customers, it will be easier for you to navigate in building a marketing strategy.
Table of Contents [ Hide ]
1. Printing helps you stand out from the crowd
2. Printed materials involve almost all physical senses.
3. Print ads are a reliable source of news
4: Printed materials provide reliable demographic audience targeting
Conclusion
1. Printing helps you stand out from the crowd
There is a lot of information on the Internet, and it moves in an fantuan database stream: a person can see up to 10,000 digital advertising units in one day, and each of us receives more and more advertising emails every day. This excessive noise in the digital space causes messages to be ignored and mixed into one big flow.
Printed advertising will not go unnoticed, it will stand out in the general information noise. The same brochures or flyers, when they fall into the hands of customers, cannot be unread, they will definitely draw attention to the advertising message. A creative business card will usually stay with the client and remind them of your company.
As a result, print advertising is easier to retain attention . It should be in your marketing arsenal alongside online advertising.
2. Printed materials involve almost all physical senses.
advertising roll up
Advertising that we see on the Internet primarily affects short-term memory. It remains for 15-30 seconds. The peculiarity and advantage of print materials is that they involve vision, touch, smell . As a result, a person is stimulated by an emotional reaction to advertising.
Precisely because human senses are affected, advertising will be remembered not only on a mental level, but also on a physical level with the help of touch and smell of the print . This experience cannot be obtained by looking at the screen of a smartphone or a computer.
3. Print ads are a reliable source of news
In the age of bloggers and a huge amount of news, people no longer fully trust news on social media. Therefore, most users perceive “old” print ads as a more reliable source of information. Printing materials will become a way to build trust between the company and customers. If you use and combine digital and print marketing correctly, customer trust in the brand will only increase.
4: Printed materials provide reliable demographic audience targeting
Before planning a promotion, it is necessary to conduct research on your target audience . Having studied the demographics, criteria and characteristics of your customers, it will be easier for you to navigate in building a marketing strategy.