Could your account benefit from experimenting
Posted: Thu Dec 05, 2024 9:47 am
Changes to inclusion and exclusion lists of brands in the catalogue. Updated query matching to remove typos. Highlights from the latest query matching announcement. Changes to brand inclusion and exclusion lists. Despite changes to brand inclusion and exclusion options for different campaign types, Google is still hearing about the need for further controls. with broad match keywords or brand listings? Take advantage of our free feature Instantly evaluate your account performance and find optimization suggestions for broad match brand inclusion lists. The first changes will affect broad match campaigns and keywords.
Brand keywords are very valuable terms, especially for promotions, and peru phone number material can be very specific, while broad match tends to miss the shark and sometimes match irrelevant queries. This means that without a brand inclusion list, you may see your brand keywords matched to queries that are not clearly brand-focused. Google Ads Query Match Update: Screenshot of Brand List. With this change, right in the Recommendations tab, brands' inclusion lists will display suggestions to apply to their campaigns to provide greater brand control.
There is an important caveat to this change in the following paragraph: By applying this recommendation, you will be enabling broad match campaign settings in your campaign. Here's a quick explanation of the View Existing Broad Match Keywords feature for your Ads campaign. Here's what it does: It replaces all existing keywords with broad match terms and then uses match priority to determine what to show.
Brand keywords are very valuable terms, especially for promotions, and peru phone number material can be very specific, while broad match tends to miss the shark and sometimes match irrelevant queries. This means that without a brand inclusion list, you may see your brand keywords matched to queries that are not clearly brand-focused. Google Ads Query Match Update: Screenshot of Brand List. With this change, right in the Recommendations tab, brands' inclusion lists will display suggestions to apply to their campaigns to provide greater brand control.
There is an important caveat to this change in the following paragraph: By applying this recommendation, you will be enabling broad match campaign settings in your campaign. Here's a quick explanation of the View Existing Broad Match Keywords feature for your Ads campaign. Here's what it does: It replaces all existing keywords with broad match terms and then uses match priority to determine what to show.