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Conversational commerce: key in online sales events

Posted: Thu Dec 05, 2024 10:29 am
by Prisila405
As a business, you need to take a more personalized approach to deliver the best possible experiences to your customers. Take advantage of the use of instant messaging to connect in a more personal and effective way. Are you up for the challenge?

Conversational commerce: key in online sales events
Online sales have gained momentum in recent years, especially in the list of costa rica whatsapp phone numbers midst of the health crisis, due to the mobility restrictions implemented to curb infections. This is a modality that has undoubtedly opened up a world of opportunities for retail businesses.

According to a survey by the Nielsen consultancy, e-commerce has grown by 250% in Latin America during the health crisis , reflecting the leading role that this modality has acquired in coping with the situation we are going through. Industry data indicates that this figure reaches 300% in Central America .

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One opportunity to sell big is to take advantage of special sales events, such as the famous Black Friday, Buen Fin or Cyber ​​Monday . Usually, consumers are attracted by the discounts and shopping facilities that businesses offer during these days.

However, in order to make the most of these seasons, it is essential to implement c-Commerce or Conversational Commerce , understanding that customer service and relationships are essential to closing sales.