Crafting Drip Campaigns That Work

[Noyonhasan574]

Best Email Marketing Blogs You Need to Be FollowingDespite new appearing forms, a good old blog remains the main source of information on industry-specific topics, including email marketing. The first place to look for good digital marketing blogs of this type is on websites of email automation tools and software. Since they sell and promote the related products, their authors, who are often professional marketers and designers, know the inside of the industry and deliver quality articles.But even the reputable name of the hosting website doesn’t guarantee you’ll find on its blog trustworthy information.

The challenge doubles when you’re new to marketing and don’t know yet how to filter argentina phone number library out irrelevant facts.Characteristics of a Good Email Marketing BlogSo what indicators may tell you you’re seeing a good blog for email marketers?Explicit topical content. The blog should cover topics relevant to email marketing: contact list building, segmentation, automation, deliverability, sender reputation, email design, campaign types, etc. However, if the blog range is too wide and covers topics from contactless payment to drone delivery, you might be dealing with a news site or marketplace.



They may post good material but the level of the expertise in them will be lower.Diverse formats. Featured article, interview, expert opinion, white paper, infographics, ebook, templates, Q&A – the more diverse the content, the more people are involved in its creation, and the more versatile insights you’ll have.Expert opinion. The articles on the blog shouldn’t be just copywriting of the general information. They should have precise data, applicable examples, current statistics, links to recent studies, etc. and not just rewrite years old material.