Instant messaging as a modern way to promote brands
Posted: Thu Dec 05, 2024 10:43 am
Why should brands use instant messengers to work with customers? Messenger services have a huge audience and opportunities, and the functionality allows you to invent new promotion formats. We decided to review the most popular instant messenger services and find out how brands can use them to communicate with customers.
Table of Contents [ Hide ]
Why messaging is a good channel for brands
The audience
About popular messengers
Why messaging is a good channel for brands
The current messaging boom can be compared to a similar line phone number data from a decade ago: the explosion of social media. There are already 2 billion people using messaging apps, and by 2021 the number of users is expected to increase to 2.48 billion. This is a trend and brands need to capitalize on it before it goes down.
Number of messages from mobile apps in the world
According to Google, 65% of customers prefer to write to businesses rather than call, another reason to use this channel. There is email, of course, but more than half of consumers believe that businesses should be available 24/7.
Messengers are one of the fastest ways to convey messages, and this is relevant in the era of fast-paced life. Messengers are ideal for informing customers about events with an “expiry date”: flash sales, short-term promotions, situational content.
According to a study by CTIA (Cellular Telecommunications and Internet Association), a new message in a messenger is read in an average of 90 seconds, and an email message - 90 minutes. Moreover, SMS can be classified as fast channels, but even there the indicators are worse: 90% of messages are opened within three minutes of receipt.
Another important advantage of messengers is their versatility. In addition to communication, brands can use them for advertising, order delivery, as a content marketing tool, but we will return to the possibilities a little later.
Table of Contents [ Hide ]
Why messaging is a good channel for brands
The audience
About popular messengers
Why messaging is a good channel for brands
The current messaging boom can be compared to a similar line phone number data from a decade ago: the explosion of social media. There are already 2 billion people using messaging apps, and by 2021 the number of users is expected to increase to 2.48 billion. This is a trend and brands need to capitalize on it before it goes down.
Number of messages from mobile apps in the world
According to Google, 65% of customers prefer to write to businesses rather than call, another reason to use this channel. There is email, of course, but more than half of consumers believe that businesses should be available 24/7.
Messengers are one of the fastest ways to convey messages, and this is relevant in the era of fast-paced life. Messengers are ideal for informing customers about events with an “expiry date”: flash sales, short-term promotions, situational content.
According to a study by CTIA (Cellular Telecommunications and Internet Association), a new message in a messenger is read in an average of 90 seconds, and an email message - 90 minutes. Moreover, SMS can be classified as fast channels, but even there the indicators are worse: 90% of messages are opened within three minutes of receipt.
Another important advantage of messengers is their versatility. In addition to communication, brands can use them for advertising, order delivery, as a content marketing tool, but we will return to the possibilities a little later.