Email marketing, on the other hand, requires rather more planning—not least argentina phone number resource because people have to actively opt-in to receive your messages. Over the years, email marketing has gone from batch-and-blast to more sophisticated in targeting. Jessica totillo-coster of ecommerce badassery breaks down the way email has changed over the years.While email has become more sophisticated, it's not become too difficult to do. Follow these steps to get started with email marketing:define your audiencethe starting point for any marketing campaign is to figure out who you’re targeting.
Because the better you understand your audience, the easier it becomes to write highly targeted email messaging that feels like it’s written for individual customers. That’s a key point, with percent of leading marketers agreeing that personalization significantly contributes to business profitability.Google personalization statistics email marketing for ecommerceunless you’re a totally new brand, it makes sense to use your existing audience as a guide to the types of consumers you want to reach. Identify your best customers in terms of:lifetime valuepurchase frequencyhow long they’ve stuck with youdraw up a list of common traits shared by those high-value customers.
