KPIs for active actions of contacts

[nishat741]

In this article, we present 10 examples of how KPIs can advance lead generation and inbound marketing in your company. These can be divided into different categories.

On the one hand, there are KPIs that are related to explicit, active actions of contacts . On the other hand, other KPIs can be characterized by the fact that they describe indirect behavior that is initiated by the quality of the website. Still other KPIs relate to the analysis that your company carries out in relation to leads, qualified leads, opportunities and ultimately customers. An example here would be the cost that a contact means for you in one of the various lifecycle stages.

A quick note: The following list is by no means indonesia whatsapp data exhaustive. This article is intended to provide only an overview that will show you which different metrics you can use for your KPI lead generation.



Click-through rate:
Using the click rate, you can map how many recipients of a marketing email opened the message or even clicked on a link in it. A distinction is made here between the pure open rate and the click-through rate .

The open rate simply refers to the click on the email itself and represents the recipient's basic interest in the content as well as their perception of parts of the content. However, this KPI does not yet express whether there is actual interest in your offer.

The click-through rate or, more generally, the click rate on an element of the email can help you draw conclusions about how interesting the explicit offer is or how attractive the marketing message of the call to action is. This can be applied not only to emails, but also to your website , for example . If you see high click rates on certain subpages, you can conclude that these are attractive to your target group. However, the KPI says nothing about the motives for the click.

Unsubscribe rate:
The unsubscriber rate, also known as the churn rate, refers to the number of contacts who no longer want to be informed about your offer , i.e., churning contacts.