Data must be passed on: The passing on of data is always a complicated issue, especially in the context of data protection. If you decide to outsource account-based marketing, you will also have to pass on information about contacts and customers. This increases the points of attack for data theft.
What speaks against in-house account-based marketing?
Time-consuming: You could assign your own employees to spend time with the prospect and research all relevant data and other information about them so that they can develop a strategy tailored to the potential customer. Aside from the time involved, this is of course also a cost factor that can be kept lower by outsourcing.
More expensive in the long term than outsourcing: Although nigeria whatsapp data an initial investment is necessary, by handing over daily and time-consuming tasks, such as writing emails, to the outsourced agency, in-house marketing saves valuable time that can be invested in other important tasks.
Conclusion
While there are some tasks that are best handled in-house, there are also those that are worth outsourcing. One of them is account-based marketing. Since this marketing strategy requires a lot of effort and a strong focus on a few or even just a single prospect, it makes sense to leave it to an experienced account-based marketing agency that can get the most out of your ABM campaign thanks to a holistic marketing approach and the use of HubSpot. This frees up resources in your company that can be used for other important tasks.
Every year brings new changes and new challenges. 2021 has a lot in store for us too: Google is releasing a new update, tracking user data is becoming more difficult due to the end of third-party cookies, and new technological developments are keeping the marketing world on its toes. Here are our top five marketing strategies that will ensure your company continues to be successful in the future.