If we look back, we can talk about the first Community Managers around 2009 (at least in Spain), that is, shortly after the arrival of social networks .
Contents of the Article
What is a Community Manager?
Main objectives
Key skills and competencies
Main qualities
Ordinary day of a Community Manager
Estimated reading time 2 minutes
Level: Basic
From those beginnings, when this new profession began to take shape, until today, the need for this figure at a business level has become more than indispensable in the digital marketing strategies of the most innovative brands and companies.
Despite this, his role remains somewhat confusing to many and is often the subject of numerous "clichés."
What is a Community Manager?
The role of the Community Manager can vary depending on the size and sector of the company.
You can work for a brand, a digital marketing agency or as a freelancer, which influences your day-to-day tasks.
Community Manager skills and competencies
It's Webmaster version 2.0!
Main objectives
The objectives of a Community Manager usually consist of 99 acres database awareness, retaining customers, attracting new customers or managing customer relations .
He is in charge of communicating about the brand on social media and is its most fervent admirer and defender.
The Community Manager animates a social community and maintains a constant link with it. He or she communicates with the public mainly through social networks (Facebook, Instagram, Twitter, Pinterest, LinkedIn…)
Key skills and competencies
Curious and hyper-connected, the Community Manager is constantly informed about developments in his sector, reads the press, interacts with bloggers, monitors the competition and has perfect control over the tools related to Social Networks.
A skilled diplomat, he is able to manage conflicts with dissatisfied clients and transform “bad buzz” into a publicity stunt.
Main Qualities
– Community Manager –
✔ Organization
✔ Curiosity
✔ Creativity
✔ Impeccable spelling
✔ Social skills
✔ Analytical mind
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Ordinary Day Community Manager
Ordinary day of a Community Manager
09:00 Reply to emails
09:30 View Google Alerts
10:00 Reply to comments and mentions on Social Media and post
10:30 Search for press articles and monitor news
11:15 Planning Social Media status
12:00 Return to Social Media to reply to comments/mentions
13:00 Study possible legal, social, and sectoral changes
16:00 Create content for blogs and social media
18:00 Return to Social Media to reply to comments/mentions and post
Today, the figure of a Community Manager has become the essential “tool” for any company that wants to connect with its customers and gain notoriety.
With the emergence of new means of communication by users in the purchasing process (forums, social networks, reviews...), the management of an online community has become increasingly important to manage the brand image and boost sales .
